Vice President of Marketing

Are you part strategist, part storyteller, part growth engine? How about a connecting the dots between brand, data and results kind of team member? If this is you, we would love to have you join our growing team!

The Vice President of Marketing is responsible for leading the organization's growth strategy, brand positioning, and community presence across all regions, while also owning and shaping internal culture through brand alignment, communication, and storytelling.

In ABA, marketing is more than lead generation-it is about education, relationships, trust, and consistency between what we say and what we do. This role ensures that both external messaging and internal culture reflect the organization's clinical values, creating a cohesive and meaningful experience for families and staff.

Oversees: Marketing Specialist, Outreach Specialist, Director of Clinical and Operational Culture

If you are passionate about building meaningful connections, driving thoughtful growth, and shaping how high-quality ABA services are represented in the community, we'd love to hear from you.

Location: Remote

Salary Range: $115,000 - $125,000 annually

Willingness to travel: 20%

Core Responsibilities

Strategic Leadership & Growth

Develop and execute a comprehensive marketing strategy aligned with organizational growth goals
Define and evolve the organization's brand identity and positioning
Partner with executive leadership to align marketing with clinical and operational priorities
Outreach & Referral Development

Oversee development of strong referral networks, including:
Pediatricians
Schools and districts
Social Workers
Case Managers
Daycares and early learning centers
Allied health professionals (SLPs, OTs, etc.)

Build scalable outreach strategies across regions
Ensure consistent, relationship-driven engagement with community partners
Brand, Messaging & Content Strategy

Lead development of clear, family-friendly messaging that reflects:
Individualized care
Clinical quality
Values-based practices (e.g., assent, neurodiversity-affirming care)

Oversee creation of:
Website content
Educational resources
Social media and campaigns

Ensure all communication is accessible, respectful, and aligned with brand voice
Digital Marketing & Lead Generation

Oversee digital marketing strategy, including:
SEO (local and service-based search)
Paid advertising (Google, Meta, etc.)
Website performance and conversion optimization

Collaborate with the intake team to monitor and improve the intake funnel from first contact to service start
Analytics & Performance

Establish and track key performance indicators (KPIs), including:
Referral sources
Lead volume and conversion rates
Cost per acquisition
Regional growth trends

Use data to inform strategy, allocate resources, and optimize campaigns
Internal Culture & Brand Alignment

Own the development and reinforcement of internal brand identity and culture across the organization
Ensure that what is marketed externally is authentically experienced internally
Develop internal communication strategies that:
Highlight staff successes
Share clinical wins and meaningful client outcomes
Reinforce organizational values

Partner with leadership to ensure consistent messaging across all levels of the organization
Collaborate with HR and clinical leadership to:
Enhance employee engagement initiatives
Support onboarding experiences that reflect brand values
Develop internal campaigns that promote culture, recognition, and connection

Align internal training and messaging with external marketing campaigns
Team Leadership & Development

Build and lead a high-performing marketing team
Provide clear direction, coaching, and professional development opportunities
Foster a culture of collaboration, creativity, and accountability
Ensure team understands and can articulate:
The organization's clinical approach
What makes services unique

Cross-Functional Collaboration

Partner closely with:
Clinical leadership to ensure messaging reflects care quality
Operations to align capacity with demand
Intake teams to improve family experience

Ensure consistency between what is promised and what is delivered
What You Bring

Required:

7+ years of marketing experience, with at least 3-5 years in a leadership role
Experience leading multi-channel marketing strategies
Strong understanding of brand development and growth marketing
Proven ability to analyze data and drive results
Preferred:

Experience in healthcare, behavioral health, or ABA
Background in referral-based or community-driven marketing models
Experience scaling marketing across multiple locations or regions
Key Competencies

Strategic thinking with strong execution skills
Excellent communication and storytelling ability
Relationship-building and partnership development
Data-driven decision-making
Ability to balance growth with brand integrity
Work Environment & Expectations

May include travel to regional locations and community events
Fast-paced, growth-oriented environment
Collaborative work across departments

At Momentum Behavior Services, we celebrate diversity and are committed to creating an inclusive environment for all team members. We are proud to be an Equal Opportunity Employer.

The pay range for this role is:

115,000 - 125,000 USD per year (United States)