Marketing and Outreach Specialist Sr

Marketing and Outreach Specialist Sr
Join Us in this Amazing Opportunity The Team You’ll Join We are a mission driven community-based organization that serves member health with excellence and dignity, respecting the value and needs of each person. If you are ready to advance your career while making a difference, we encourage you to review and apply today and help us build healthier communities for all.

More About the Opportunity We are hoping you will join us as a Marketing and Outreach Specialist Sr and help shape the future of healthcare where you’ll be an integral part of our Communications team, helping to strive for excellence while we serve our member health with dignity, respecting the value and needs of each of our members through collaboration with our providers, community partners and local stakeholders. This position has been approved to be Full Telework. If telework is approved, you are required to work within the State of California only and if Partial Telework, also come in to the Main Office in Orange, CA, at least two (2) days per week minimum.

The Marketing and Outreach Specialist Sr will be responsible for assisting in the implementation of marketing programs, advertising campaigns and strategic partnerships to support CalOptima Health's programs. You’ll act as a liaison with various departments and programs in need of marketing and outreach services, including but not limited to OneCare, the Program of All-Inclusive Care for the Elderly (PACE), Equity and Community Health, Covered California, Provider Relations and Community Relations. Additionally, you’ll assist internal clients in developing marketing collateral, advertisements and direct mailers, and coordinating events to support program goals. Finally, you also track and analyze campaign results to help advance CalOptima Health’s overall brand and enhance enrollment efforts. Together, we are building a stronger, more equitable health system.

Your Contributions To the Team:

95% - Marketing and Communications Support

Participates in a mission-driven culture of high-quality performance, with a member focus on customer service, consistency, dignity and accountability.

Assists the team in carrying out department responsibilities and collaborates with others to support short- and long-term goals/priorities for the department.

Assists with the development of advertising campaigns and manages the day-to-day tactics and activities.

Develops marketing and advertising materials in collaboration with internal clients, the Communications management team and the Member Materials Approval (MMA) review team.

Interacts directly with internal clients and graphic design staff throughout the design project lifecycle to ensure materials meet client needs and content/graphic standards.

Interfaces with marketing/advertising agencies and media/print vendors to effectively manage campaign deliverables.

Tracks campaign metrics and provides analyses of key findings to the Sr Manager of Marketing and Outreach.

Meets regularly and works with internal business owners to analyze marketing challenges and competitive activity, develop tracking tools to measure results and make strategic adjustments when necessary.

Coordinates with other CalOptima Health departments for procurement, printing, proofing and inventory control.

Ensures compliance with all applicable Centers for Medicare & Medicaid Services (CMS), California Department of Health Care Services (DHCS), Department of Managed Health Care (DMHC) and Covered California sales and marketing policies, rules and regulations.

Serves as backup for the Sr Manager of Marketing and Outreach, as needed.

5% - Other

Completes other projects and duties as assigned.

Do You Have What the Role Requires?

Bachelor's degree required, preferably in marketing, communications, public relations or health care administration, PLUS 5 years of experience working in a health care or community-based organization required; an equivalent combination of education and experience sufficient to successfully perform the essential duties of the position such as those listed above may also be qualifying.

3 years of experience in marketing and outreach for a health maintenance organization (HMO), Medi-Cal/Medicaid, Medicare or Covered California plan required.

Experience designing and implementing operational performance measures and tracking and reporting business results required.

You’ll Stand Out More If You Possess the Following:

Experience in digital marketing, including familiarity with placements for social media and other electronic platforms.

What the Regulatory Agencies Need You to Possess?

n/a

Your Knowledge & Abilities to Bring to this Role:

Develop rapport and establish and maintain effective working relationships with CalOptima Health's leadership and staff and external contacts at all levels and with diverse backgrounds.

Work independently and exercise sound judgment.

Communicate clearly and concisely, both orally and in writing.

Work a flexible schedule; available to participate in evening and weekend events.

Organize, be analytical, problem-solve and possess project management skills.

Work in a fast-paced environment and in an efficient manner.

Manage multiple projects and identify opportunities for internal and external collaboration.

Motivate and lead multi-program teams and external committees/coalitions.

Utilize computer and appropriate software (e.g., Microsoft Office: Word, Outlook, Excel, PowerPoint) and job specific applications/systems to produce correspondence, charts, spreadsheets, and/or other information applicable to the position assignment.

Your Physical Requirements (With or Without Accommodations):

Ability to visually read information from computer screens, forms and other printed materials and information.

Ability to speak (enunciate) clearly in conversation and general communication.

Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.

Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.

Lifting and moving objects, patients and/or equipment less than 10 pounds.

Ways We Are Here For You

You’ll enjoy competitive compensation for this role.

Our current hiring range is: Pay Grade: 308 - $64,165 - $102,664 ($30.85 - $49.3577). The final salary offered will be based on education, job-related knowledge and experience, skills relevant to the role and internal equity among other factors.

This position is approved for Full Telework (**If the position is Telework, it is eligible in California only**).

CalPERS pension program and additional retirement packages.

Additional benefits and perks including:

A generous PTO program

A quality work life balance

Various wellness programs

Tuition Reimbursement

Professional development opportunities

Career development opportunities

Flexible scheduling

And the satisfaction of knowing your work directly impacts and improves healthcare access for thousands of individuals and families.

Our Work Environment:

If located at the 500, 505 Building or a remote work location:

Work is typically indoors and sedentary and is subject to schedule changes and/or variable work hours, with travel as needed.

There are no harmful environmental conditions present for this job.

The noise level in this work environment is usually moderate.

If located at PACE:

Work is typically indoors in a clinical setting serving the frail and elderly.

There may be harmful or hazardous environmental conditions present for this job.

The noise level in this work environment is usually moderate to loud.

If located in the Community:

Work is typically indoors and sedentary and is subject to schedule changes and/or variable work hours, with travel as needed.

Employee will occasionally work outdoors in varied temperatures.

There may be harmful or hazardous environmental conditions present for this job.

The noise level in this work environment is usually moderate to loud.

Why Join Us? We believe that diverse perspectives drive innovation. Each employee brings a unique perspective to the overall team and we value everyone's input and we are committed to creating an inclusive environment where you and every team member can thrive while making a meaningful impacts on our community members. Our team reflects and represents the communities we serve, and we welcome

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