Director, Retail Media

Director, Retail Media

The Harvest Group Retail Media team is seeking a proven leader with expertise thinking like a client and executive. It is essential that this leader brings an omnichannel perspective with the ability to develop and communicate effective and efficient retail media strategies and plans to all stakeholders. As a values-based integrated commerce agency in the hyper-growth stage, it's important that this leader has passion, presence, and energy to embrace the journey we are on while helping pave the way with our team and company.
The Director, Retail Media is a key leader responsible for helping clients define and execute their digital marketing and advertising strategies through holistic, full-funnel tactics across search, display, social, OLV, CTV, etc. This role oversees the activation team responsible for bringing those strategies & plans to life for clients. The ideal candidate should be experienced in omnichannel media mix modeling, attribution, and measurement to effectively address ecommerce opportunities and threats, while bringing forth new opportunities for growth to clients. The Director works with client stakeholders & agency strategy teams to develop strategic plans & drive business results across all eCommerce and omni-channel Retail Media platforms including Amazon (Search and Display), Instacart, Shipt, Kroger, Walmart, Target, and retail networks such as Criteo, CitrusAd, and Quotient. The Director is responsible for driving team strategy, efficiency, and scale through training, connectivity, and technology, while also driving results through continued client thought leadership and growth within the eCommerce/omnichannel landscape.
For this role we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, IL, ID, IN, KS, KY, MD, MN, MO, MS, NV, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, or WI.
Responsibilities

Develop, lead, and manage a growing Retail Media team in the planning and activation of campaigns across retail commerce spaces, along with delivering sound strategic media recommendations based on a clear understanding of client goals and objectives.
Act as an advisor to clients in the goals and planning process to develop digital media strategies and deployments, with a lens across in-store, ecommerce, and retail media activations.
Guide clients on strategy and optimization based on campaign results across Amazon (search and display), Walmart Connect (search and display), Kroger Precision Marketing, Target Roundel, Instacart, TradeDesk, and retail media networks such as Criteo, CitrusAd, & PromoteIQ
Lead client success and support team members to address project work, discuss business trends and performance, and plan future engagements.
Provide and executive presence with clients and support building and executing annual media plans that drive a full funnel marketing approach with awareness, consideration, and conversion audiences and tactics.
Collaborate with Client Service, R&D, and Technology teams to deepen process and connection across retailers, accelerate client growth, and expand current Harvest capabilities.
Responsible for ongoing thought leadership and opportunities that will drive client business results.
Collaborate with leaders to maintain and further develop relationships with key retailers and other agencies to provide our clients access to initiatives, strategies, test and learn opportunities, and other key partnerships that support our clients in delivering their goals.
Responsible for contributing and leading larger Business reviews (QBRs, Annual Planning, etc.)
Actively lead and contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments and recommending new
Responsible for new business pitches and cross-selling/client development opportunities
Requirements

At least 10-12 years of retail media management and/or eCommerce sales management working on key retailer accounts (ex. Amazon, Walmart, Target, etc.)
Must have a strong understanding at least three of the five listed Retail Media platforms – Amazon, Walmart Connect, Target-Roundel, Kroger Precision Marketing, Instacart
Strong command of commerce platforms, syndicated research tools, and reporting resources such as Amazon, Walmart Connect, Target-Roundel, Kroger Precision Marketing, Instacart, and retail media networks including Criteo and CitrusAd
5+ years of people management experience of a multi-layered team (plus if successful experience managing remote employees)
Strong understanding of Demand Side Platform (DSP) activation and optimization techniques
In-depth knowledge of the retail media landscape is critical
Ability to connect Full-Funnel Marketing activations (search AND display) to retailer specific sales goals and performance
Knowledge of activation & optimization techniques across Retailer Media & eCommerce platforms is a must
Demonstrated extreme ownership, critical thinking, & problem solving abilities
Guiding clients and client teams through clear and concise communication, both written and verbal. Proven track record of selling ideas clearly & delivering value.
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving & presenting new & unique challenges
Able to package, merchandise, and sell in concepts and new opportunities
Strategic thinking, adaptability, and insightful analysis to identify areas of opportunity, delivering optimized results
Willingness to travel
Preferred

Experience building and managing advertising strategies across multiple retailers.
Agency or multi-client environment experience.
What We Offer
Harvest Group understands that investing in our people and culture are vital to successfully attracting and retaining top talent. Our goal is to offer competitive compensation and benefits packages to all employees. Each year, we invest time to research and evaluate how our packages line up with the latest market dynamics. We carefully consider a wide-ranging list of factors to determine compensation, including but not limited to level of job-related experience, knowledge, skills, location, etc. Base pay is just one component of the total compensation and benefits package. The national hiring range for this position is $160,000-$180,000/annually. Additionally, this position is eligible to participate in our bonus program. Our robust benefits package was created to help support employees physically, financially, and emotionally through life's big milestones and in your everyday life. Benefits include but are not limited to Medical, Dental, Vision, 401K, PTO, Charitable Gift Matching Program, Volunteer Hours, and more!
Our heart at Harvest is to provide and maintain a work environment that fosters diversity, inclusivity, authenticity, mutual respect, professionalism, and growth. Harvest Group is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, age, marital status, familial status, national origin, ancestry, disability or handicap, sexual orientation, gender identity or expression, veteran status, and any other characteristic protected by applicable federal, state, or local laws. We encourage all interested candidates to apply.