Lifecycle Marketing Manager

Own High-Impact Lifecycle Flows. Take primary ownership of our Klaviyo lifecycle journeys welcome, onboarding, post-purchase, cross-sell, winback, subscription upgrade, and churn saves. Keep them healthy, up to date, and continually improving. Own the Unified Customer Journey. Design and manage lifecycle programs that guide customers from first purchase through multi-camera ownership and subscription adoption treating hardware and services as one connected experience, with a north star of growing the number of subscribers. Be the Day-to-Day Experiment Owner. Run a steady cadence of A/ B tests within key flows (subject lines, sequencing, offers, channel mix, timing, creative). Set up proper control groups, monitor performance, and roll out winners to move attach, retention, and repeat purchase. Build and Launch in Klaviyo. Execute end-to-end campaign and flow builds triggers, segmentation, template setup, QA, launch, and post-launch analysis across email, SMS, push, and i...Marketing Manager, Lifecycle, Manager, Marketing, Operations, Customer Engagement, Technology, Business Services