Digital Marketing Specialist

Strike Marketing is an industry-leading marketing and advertising agency based in Houston’s historic Heights neighborhood. We are currently seeking a Digital Marketing Specialist for our digital marketing department. Our clients range from premier global brands like Cirque du Soleil to top local icons like the Houston Zoo.
This role requires a digital marketing professional with hands-on experience in paid digital marketing platforms, including Google, Meta, TikTok, and other similar platforms. With direction from the Digital Director and Account Managers, the Digital Marketing Specialist will be responsible for implementing campaigns, monitoring delivery, assisting with insights and reporting, and supporting the general needs of the digital department.
We’re seeking an organized self-starter who is versatile and can work effectively across multiple digital marketing channels within various industries. You’ll excel in this role if you are proactive and enjoy constant collaboration with team members to ultimately provide data-driven solutions.
Specific Duties

Implement digital marketing campaigns for the agency’s clients while coordinating with other department team members daily to ensure seamless campaign execution
Responsible for in-platform campaign builds
Execute, support, and maintain optimizations for campaigns as needed
Lead reporting and analytics deliverables for clients
Responsible for campaign optimizations and recommendations
Execute Tag Management and Implementation from start to finish
Professionally represent and be an advocate for Strike Marketing and its clients
Collaborate with agency staff to complete all tasks required for clients
Complete all other duties as assigned
Required Skills and Knowledge

Bachelor's degree from an accredited 4-year university with a focus in marketing, communications, or a similar field
3+ years digital marketing experience (agency experience a plus)
Concentration in hands‑on ad platform experience required (Meta Ads, Google Ads, TikTok Ads, etc.)
Comprehensive knowledge of basic digital marketing tools and principles
Ability to comprehend analytical campaign data to identify areas of improvement
Google Ads certification required
Google Analytics certification required
Google Tag Manager experience is a plus
Demonstrated commitment to the principles of teamwork and shared responsibility
Ability to multitask and meet simultaneous deadlines
Benefits

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule

Monday to Thursday: In Person
Friday: Work from Home

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