Field Marketing Manager

Position Summary
Field Marketing creates and executes the local marketing plan as the market‑level expert within the South Business Unit (SBU). The local field marketing team collaborates with the Marketing and Sales Departments to plan, develop, manage, evaluate local marketing plans for priority DMAs, and drive overall business alignment in support of all marketing initiatives.

Job Description
The SBU Field Marketing Manager (FMM) owns the annual planning, development, management, and evaluation of marketing plans and budgets across the Mid South and Desert Sierra regions. The role proactively identifies and executes high‑impact regional marketing opportunities that align with brand strategy and support sales objectives. Reporting to the SBU Director of Field Marketing, the FMM serves as a strategic thought partner and cross‑functional leader, overseeing priority programming execution and modeling strong accountability, ownership, and influence.

Responsibilities
Annual Planning & Business Development

Leverage data, analysis, and deep consumer and market level understanding to inform strategic choices, including but not limited to:

Internal sales and consumer data resources such as IQ, Circana, Numerator

Consumer research, studies, demographics, and other insights

Market level, competitive, and category analysis and in‑market experience

Interpret brand strategy and trends and apply a local lens to achieve brand, business, and consumer objectives within the assigned territories.

Present the marketing plan as part of the annual planning cycle, gaining alignment from marketing and business unit leadership on objectives, tactics, budget, and collaborative execution.

Aid the Director in representing Field Marketing in key marketing initiatives such as brand planning, strategic budgeting, and overarching budget management.

Utilize a mix of national resources, programs, and tools along with local partnerships, sponsorships, and regional programming to build the tactical plan for each fiscal year.

Consult with Brand Marketing and Brand Activation teams on national plans and programs to ensure programs deliver on the objectives and needs of the Business Unit.

Collaborate with Growth and Brand Marketing teams to develop the localized media plan for assigned regions, including briefing and identifying local creative needs.

Management, Execution, and Communication of Local Market Plans

Execute the annual marketing plan within the Business Unit by leveraging internal and agency resources to deliver on annual volume and brand‑level objectives.

Work closely with cross‑functional partners and commercial field sales to execute all market level programming including retail tools, consumer engagement, media, customer marketing, on‑premise activation, and more.

Develop marketing plans for each sponsorship within assigned regions and strategic alliances, ensuring each initiative is fully integrated and delivers a unique consumer experience that differentiates the brand from the competitive set.

Source and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives, such as local execution of media buys, sponsorships, retail extensions, experiential marketing programs, etc.; evaluate proposed opportunities for brand fit and anticipated ROI; develop and utilize business case proposals to evaluate programming and optimize effectiveness of LMF funding.

Execute the local media plan in partnership with Brand and Growth Marketing teams, delivering the right messaging, to the right consumer, and the right time.

Ensure all programming is vetted, legal approval is obtained, and compliance is maintained for all local marketing programs activated in the assigned territory; submit, track, and maintain files to ensure legal compliance and adherence to CBBD marketing policies.

Maintain constant and concise communications with the Field Marketing Director, Sales General Managers, and Market Development Managers on programming; utilize this communication to solicit updates and receive feedback; communicate the sell‑in of marketing programs to key Business Unit and Wholesalers teams.

Sponsorship Management

Source and evaluate new opportunities, ensuring partnerships and execution plans align with sales and brand objectives and secure cross‑functional alignment on assets, ROI, spend, terms, etc. Work with the director to prepare documentation needed for the Sponsorship Stagegate process.

Communicate with external partners and stakeholders to gain feedback and/or alignment.

Develop a funding model for both sponsorship fees and activation needs and gain alignment across all stakeholders.

Manage contract development and approval processes for select partnerships across legal, finance, risk, and other functions.

Act as the main point of contact for select sponsorship partners.

Develop fully integrated marketing plans for each sponsorship and strategic alliance, ensuring a unique consumer experience that differentiates the brand.

Hold select partners accountable to agreed objectives and assets.

Team Leadership

Serve as the face of SBU marketing within the business unit, collaborating with internal and external resources and cross‑functional partners.

Work with agencies on creative development, including television, radio, print, OOH, trade, and digital/social media.

Write and evaluate creative briefs to lead development on all local marketing plans; evaluate creative assets against briefs and provide feedback to agencies.

Provide feedback and local intel to cross‑functional marketing teams to offer strategic direction on market priorities and local resonance.

Work with marketing, sales, and distributor personnel to ensure a tracking and evaluation process is in place for programming.

Recap programs and share results with cross‑functional marketing groups and local sales to determine program success and influence future development.

Align the team’s vision, principles, and behavior with Constellation Brands Beer Division Vision; articulate how departmental goals link to company goals.

Minimum Qualifications

Bachelor’s degree in marketing, communications, or an adjacent discipline.

5+ years of marketing experience in a related role (cross‑functional marketing background in areas such as brand, retail, channel, trade marketing, experiential marketing, and/or partnerships).

Experience working with and managing agencies (media, creative, activation, promotional).

Ability to analyze business, market, and performance data to identify trends and translate insights into clear, actionable local marketing strategies and investment decisions.

Understanding of creative with the ability to write briefs, evaluate creative, and provide constructive feedback to agencies.

Proficient at leading presentations for various audiences and sizes (internal, leadership, customer, etc.).

Demonstrated ability to make critical decisions and problem‑solve.

Excellent organizational and time‑management skills.

Strong negotiation and persuasion skills.

Tech‑proficient with strong knowledge of MS Word, Excel, PowerPoint, and other digital tools.

Understanding of social networking/media technologies and their application to marketing also desirable.

Preferred Qualifications

Master’s degree or MBA.

Alcohol beverage experience or experience in CPG using a three‑tier distribution system.

Experience working with and activating major sports leagues, teams, or high‑profile partners in sports, music, and/or entertainment.

Experience localizing national programming for beer distributors, managing marketing initiatives from concept to execution.

Experience working closely with or within a sales‑focused team.

Working knowledge of creative tools, programs, and file formats such as Adobe Creative Suite.

Bilingual in English and Spanish.

Physical Requirements / Work Environment

Must be able to sit and/or stand for long periods and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Must be willing and able to travel as needed, up to 40%.

Location
Dallas, Texas

Job Type
Full time

Job Area
Marketing

Salary Range
$113,500.00 – $177,600.00

Benefits
Comprehensive package including paid time off, medical/dental/vision insurance, 401(k), and other benefits available to eligible employees.

Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition, marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions.

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