Digital Marketing Manager – Paid Social, Programmatic & Creative

Work Location
Mount Laurel, New Jersey, United States of America

Hours
40 hours per week

Pay Details
$91,000 – $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate’s skills and experience, job‑related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business
Marketing

Job Description
The U.S. Digital Marketing and Martech Transformation team is on a mission to accelerate marketing performance through best‑in‑class strategy, execution, and innovation across digital channels. As part of the Digital Growth Marketing team, you will join a Center of Excellence for Paid Social, Display, and Paid Digital Creative. This is one of several cross‑functional Centers of Excellence responsible for delivering profitable growth across the U.S. Bank, servicing Deposits, Lending & Credit Cards, and Commercial Banking. Our COE of subject‑matter experts leads strategy and execution for Paid Social and Display, supported by our media agency of record. We also oversee Paid Digital Creative Strategy to turn platform and industry insights into performant ads alongside our creative agency. You will collaborate across cross‑functional teams and agencies, actively problem‑solve, and adapt quickly to changing business demands.

A successful candidate in this role will have a proven track record of scaling quality conversion outcomes using Paid Social and Programmatic campaigns, with significant experience across Meta, LinkedIn, and Programmatic Performance Marketing.

You are comfortable executing hands‑on‑keyboard in Meta Ads, and up to date on the latest paid social best practices. You have optimized paid social and programmatic channels to improve ROI. You understand the role that creative effectiveness plays in digital marketing performance. You lead paid media experiments and build measurement plans to demonstrate business impact. You have experience analyzing campaign, audience and creative results to inform business strategies. You craft compelling, insights‑based presentations for senior business leaders. You are excited by the ever‑evolving future of digital marketing. You have a strong point of view, and a drive to leave things better than you found them. As a natural innovator and digital native, you will develop refreshing digital marketing strategies and execute comprehensive Paid Social & Display plans to scale profitable growth.

Responsibilities

Manage complex and high‑risk projects, plans, and campaigns within the digital, social, and content marketing space.

Provide internal and external consulting and advisory services for businesses or functions within own portfolio.

Support capability development within the marketing space.

Integrate knowledge of enterprise strategy to develop solutions across multiple functions.

Interpret business challenges and the industry environment, recommend courses of action and best practices to improve products, processes or services.

Act as a technical expert/lead integrating cross‑function understanding within own specialty; may manage team(s) of related specialists.

Lead cross‑functional teams or projects with significant resource requirements, risk and/or complexity.

Independently manage end‑to‑end functional programs.

Solve complex problems; lead efforts or partner with others to develop new solutions.

Use sophisticated analytical thought to exercise judgement and identify solutions.

Impacts the achievement of sub‑function or business line objectives within the area they are accountable for.

Communicate difficult concepts; convert information to compelling business context and advice; influence and gain alignment across increasingly senior stakeholders.

Work autonomously as the lead and guide others within area of expertise.

Education & Experience

Undergraduate degree and/or relevant professional certifications, designations, or equivalent required.

7+ years relevant experience.

Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets.

Knowledge of current and emerging competitor and market trends.

Knowledge of risk management environment, standards and regulations.

Ability to manage a budget and work within the constraints of that budget.

Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives.

Ability to exercise sound judgement in making decisions.

Ability to communicate effectively in both oral and written form.

Ability to work collaboratively and build relationships.

Skill in using computer applications including MS Office.

Ability to analyze, organize and prioritize work while meeting multiple deadlines.

Ability to work successfully as a member of a team and independently.

Ability to handle confidential information with discretion.

Preferred Skills

In lieu of an undergraduate degree and 7+ years of relevant experience, TD will consider those with a bachelor’s degree and 5+ years of relevant experience.

7+ years of full‑funnel campaign & budget management on Paid Social and Display.

Channel remit: Meta (60% of role), LinkedIn, Display/Native DSPs (35%), Podcasts, digital video and other paid social channel experience a plus (~5%).

Significant digital performance marketing subject‑matter expertise.

Understanding of creative best practices for paid digital ads, comfortable leading creative feedback to designers and cross‑functional teams.

Experience managing media agencies to execute performance campaigns.

Financial Services digital advertising experience preferred; B2B marketing a plus.

Strong ability to demonstrate impact of digital campaigns on ROI, using incrementality testing and business analytics to deepen insight beyond platform metrics.

Comfort building tagging plans for new Floodlights or Meta CAPI / Pixel events.

Commitment to ongoing L&D for subject‑matter expertise. Staying up to date on channel best practices, refining strategy based on insights, and streamlining go‑to‑market approach across Paid Social and Display as a member of the COE.

Data‑driven measurement and decision‑making skills to inform roadmap, campaign execution and optimization of best‑in‑class digital marketing.

Comfortable presenting marketing reports and campaign plans to business stakeholders on a regular basis.

Ability to work through legal/compliance approvals for marketing collateral.

Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.

Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships.

Contributes to a fair, positive and equitable environment that supports a diverse workforce.

Physical Requirements

Domestic Travel — Occasional

International Travel — Never

Performing sedentary work — Continuous

Performing multiple tasks — Continuous

Operating standard office equipment – Continuous

Responding quickly to sounds — Occasional

Sitting — Continuous

Standing — Occasional

Walking — Occasional

Moving safely in confined spaces — Occasional

Lifting/Carrying (under 25 lbs.) — Occasional

Lifting/Carrying (over 25 lbs.) — Never

Squatting — Occasional

Bending — Occasional

Kneeling — Never

Crawling — Never

Climbing — Never

Reaching overhead — Never

Reaching forward — Occasional

Pushing — Never

Pulling — Never

Twisting — Never

Concentrating for long periods of time — Continuous

Applying common sense to deal with problems involving standardized situations — Continuous

Reading, writing and comprehending instructions — Continuous

Adding, subtracting, multiplying and dividing — Continuous

Candidate Accountabilities

Within own portfolio and/or area of expertise, act as a champion for all things digital marketing.

Lead and manage the development, delivery, and continuous improvement of digital marketing capabilities, project fulfilment, and/or change management/communication.

Act as a subject matter expert to ensure alignment to the Bank’s overarching marketing strategies as well as industry trends/market forces/competitive landscape.

Work closely with relevant stakeholders (internal and external) to define and develop, including marketing, business lines, channels, and/or vendors, specifically working towards improving the Bank’s omni‑channel customer experience.

Identify gaps, pain points, business needs/priorities, and future areas of growth; may act as a support to the performance marketing team in annual planning processes/procedures.

Ideate and build metrics, rules, processes, and/or other support materials for use by other marketing teams, business lines, and/or relevant functions/stakeholders.

May also support the roadmap development, build, execution, and improvement of crucial, best‑in‑class automation/marketing ecosystem technologies.

Shareholder Accountabilities

Adhere to enterprise frameworks or methodologies that relate to activities for our business area.

Ensure respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities.

Consistently exercise discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate.

Ensure business operations follow applicable internal and external requirements (e.g., financial controls, segregation of duties, transaction approvals and physical control of assets).

Participate in cross‑functional/enterprise initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations.

Conduct internal and external research projects; support the development/delivery of presentations/communications to management or broader audience.

Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices.

Monitor service, productivity and assess efficiency levels within own function and implements continuous process/performance improvements where opportunities exist.

Lead/facilitate and/or implement actions/remediation plans to address performance/risk/governance issues.

Actively manage relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements.

Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts.

Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite.

Employee/Team Accountabilities

Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest.

Provide thought leadership and/or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit.

Keep current on emerging trends/developments and grows knowledge of the business, related tools and techniques.

Participate in personal performance management and development activities, including cross training within own team.

Keep others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day‑to‑day activities.

Contribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.

Lead, motivate and develop relationships with internal and external business partners/stakeholders to develop productive working relationships.

Contribute to a fair, positive and equitable environment that supports a diverse workforce.

Act as a brand ambassador for your business area/function and the bank, both internally and/or externally.

Benefits
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well‑being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards).

Equal Opportunity Employer
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law. If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.

Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.

Additional Notes
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

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