Senior Brand Manager (Beauty, Hair Care)- Full Time, Hybrid (LA)

MissionDrive customer loyalty and lifetime value (LTV) for SRI Labs — a premium hair health brand built around tools, shampoos, sprays, and solutions that genuinely improve hair health, especially for thinning and damage.This role exists to deeply understand our customer, own the brand experience across every touchpoint, and ensure our product pipeline and brand strategy are rooted in real customer insight and market intelligence.What You'll OwnCustomer Loyalty & LTVTrack and improve key metrics: LTV, retention, AOV, sell-through by product, cohort purchasing behaviorMap and improve every post-purchase touchpoint to create the best customer experience in the hair care industryConduct post-launch customer outreach and 30/60/90 day product-specific post-mortemsIdentify the brand's most loyal customers (the "whales") and develop strategies to deepen those relationshipsMarket & Competitive IntelligenceOngoing competitor, brand, product, and trend analysisPerformance analysis: LTV, AOV, retention benchmarks vs. categoryTranslate insights directly into brand positioning and product pipeline decisionsCustomer Journey — SRI SpecificMap every customer touchpoint (pre-purchase through retention)Maintain active communication loops with customers, partners, and influencersImplement feedback systems: post-purchase surveys, social listening, review analysisProduct Pipeline for SRI LabsOwn the customer feedback ? product ideation loopLead in-house ideation sessions grounded in market and competitor researchContribute to branding strategy and merchandising strategy for new productsConduct post-launch product post-mortems (30/60/90 day)Note: Supplier sourcing, product development, project management, website builds, and marketing content creation sit with other teamsBrand StrategyDefine and maintain how SRI Labs shows up across all channels: social media, website, print, packagingLead and appear in educational video content (you are a face of the brand's expertise)Ensure brand aesthetic, voice, messaging, and packaging design are consistent and on-brandContribute customer and market insights to the creative strategy teamOwn packaging design direction and product design inputWhat Success Looks LikeDays 1–30 — ImmersionDeep audit of SRI Labs customers, products, reviews, and current brand positioningAudit of all competitors and see where they are stronger, and weekerIdentify gaps in the product pipeline and brand experienceBuild out the customer journey map specific to SRI LabsEstablish baseline metrics: LTV, retention rate, AOV, sell-through by product, cohort behaviorTake over day-to-day social media management; begin improving consistency and qualityDays 30–60 — Strategy & Early WinsPresent a clear product pipeline roadmap with 3–5 high-potential opportunities (backed by customer + market data)Refine and begin executing stronger brand strategy across social, packaging, and contentImplement first improvements to post-purchase customer experienceBegin establishing SRI Labs as a credible authority in hair health through educational content and positioningDays 60–90 — Execution & MomentumAdvance 1–2 new product concepts to validation or pretotype stageDemonstrate measurable improvement in social engagement, brand consistency, and customer retention signalsComplete first product post-mortem with actionable findingsBecome the internal voice of the SRI Labs customer — every product and campaign decision should be informed by your insightDays 120–180 — ImpactShow meaningful, measurable LTV improvementIdentify and develop a strategy around the brand's most loyal customersBuild a repeatable system for customer feedback ? product pipeline ? brand improvementQualificationsDeep understanding of the hair care industry, customer behavior, and trendsStrong branding instincts — able to translate expertise into positioning, messaging, and product directionComfortable operating as both a strategic thinker and hands-on executorData-literate — can read cohort analysis, LTV curves, and sell-through reports and draw actionable conclusionsPassion for building category-defining products that genuinely improve hair health(Strongly preferred)Background as a hairstylist, trichologist, or hair health expert(Strongly preferred)Experience managing or growing social media channels or brandsCompensation & LogisticsSalary: $80,000–$120,000 depending on experienceHybrid: Monday, Tuesday, Thursday in-office (El Segundo, CA) / Wednesday, Friday remoteBenefits: Paid time off + fully paid healthcare, vision, and dental after 90 daysLearn Moresrilabs.comorca-brands.com