Retail Marketing Manager

Team/Position Summary The Retail Marketing & Strategy team empowers Nintendo of America's (NOA) sales teams and retail partners with strategic, business‑critical guidance to effectively reach and influence consumers across instore and online retail channels. Through impactful marketing and promotional planning, the team helps to elevate product awareness, strengthen brand affinity, and drive sales performance.
The Retail Marketing Manager will be responsible for the development, management, and execution of marketing strategies and programs with retailers to drive business results.
Responsibilities Execute National marketing programs as well as develop account‑specific initiatives.
Work closely with sales leadership and retailers to develop account‑specific marketing plans that include in‑store Point‑of‑Purchase (POP) materials, advertising, promotions, merchandising, Retailer Ads (ROTOs), and retail.com.
Influence the sales and marketing initiatives and brand messaging by bridging the internal business vision with the strategic goals established for each retail partner.
Execute and customize marketing strategy for designated accounts.
Ensure all retailers’ .com sites are regularly updated and represent Nintendo Brand according to guidelines.
Collaborate with Retail Marketing team on retail‑specific artwork and merchandising needs as well as external agencies for other forms of media.
Own the development and management of trade‑show strategy and tactics.
Partner with the Retail Marketing Managers on the development of the campaign launch plans for their specific retail accounts.
Serve as a cross‑functional leader in relation to all account‑specific programming.
Own the account marketing relationship as it relates to the understanding of ongoing retailer‑specific marketing strategies.
Requirements Seven or more years of related experience.
Knowledge of retail marketing and consumer marketing.
Dynamic presentation skills, including to retailer executives.
Understanding of product promotion and brand management and the creation of marketing and promotional materials.
Strong PC skills (including Windows, Excel, PowerPoint, Photoshop).
Project management or account management experience required, preferably with a large multi‑channel retailer.
Must have experience with a breadth of marketing tools including TV, radio, print, online, and interactive as well as experience working with top retail accounts.
Undergraduate degree in Business, Marketing, a related field or equivalent.
Benefits and Compensation Hybrid in Redmond, WA. This position is not open to fully remote status at this time.
Base pay range: $117,400 — $211,300 USD (potential for a semi‑annual discretionary performance bonus). Comprehensive benefits package includes medical, dental, vision, 401(k), and paid time off.
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

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