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Senior Content Marketing Manager

KLDiscovery, Mc Lean, VA, United States

Salary: $80,000 - $115,000

Job type: Full Time


About KLDiscovery
KLDiscovery is a leading provider of eDiscovery software and services combining unparalleled client service, deep domain expertise, and modern digital tools to help clients navigate complex legal, regulatory, and data challenges

(Senior Individual Contributor level, remote anywhere in the US preferred)

The Role
KLDiscovery is seeking a Senior Content Marketing Manager to lead the development of high-impact, insight-driven content that strengthens our brand authority, engagement, and drives measurable pipeline growth.

This is a role for a strategic builder and hands‑on operator, someone who can develop a clear content vision while also executing with precision. You will transform complex legal, technical, and data‑driven concepts into compelling narratives that resonate with enterprise and legal audiences.

You will play a critical role in shaping how KLDiscovery shows up in the marketing, owning not just content creation, but how content is structured, scaled, and continuously improved.

The ideal candidate is intellectually curious and thrives in complexity. You are energized by turning dense, technical subject matter into clear, persuasive storytelling. You are highly proficient in using AI as a force multiplier; you can generate, refine, and elevate content while ensuring it meets strict standards for accuracy, tone, and brand consistency. You operate with a balance of speed and precision, and you are comfortable working cross‑functionally in a fast‑paced environment where content directly impacts revenue.

This role will report into the VP of Product Marketing and Content Strategy. Annual salary for the position is $80,000 to $115,000.

What You'll Do
Content Strategy and Planning

Build and own content strategy aligned to the buyer journey

Develop quarterly content plans tied to campaigns and go‑to‑market priorities

Partner with Demand Generation and Product Marketing to drive pipeline impact

Content Development and Thought Leadership

Create and lead the development of range of content, including white papers, case studies, blogs, webinars, and other strategic assets

Translate complex eDiscovery topics into clear, engaging content

Develop content that positions KLDiscovery as a trusted and differentiated industry voice

AI‑Driven Content Creation and Optimization

Leverage generative AI tools to support content creation, research, and ideation

Apply prompt engineering techniques to produce on‑brand, high‑quality outputs

Edit and refine AI‑generated content to meet standards for tone, accuracy, and clarity

Cross‑Functional Collaboration

Partner with Product Marketing, Sales, and subject matter experts to ensure accuracy and relevance

Support and elevate sales enablement with case studies and supporting assets

Interview internal experts and translate insights into high‑impact content

SEO and Performance Optimization

Optimize content for search and discoverability

Track performance including traffic, engagement, and conversion

Use analytics tools to continuously refine and improve content performance

Lead Generation Support

Develop and optimize gated content to support lead generation and nurturing

Align content with campaigns to drive MQL and SQL growth

Continuously improve content effectiveness based on conversion and pipeline performance

What You Bring

5 to 8+ years of content marketing experience in B2B, SaaS, or legal technology

Proven ability to create high‑quality, technical content for professional or enterprise audiences

Demonstrated experience using generative AI tools for content creation, editing, and optimization, including prompt engineering and output refinement

Strong understanding of content strategy, demand generation, and pipeline growth

Experience working with SEO/GEO/AIO best practices and analytical tools

Creative problem‑solving abilities with a strong attention to detail.

Ability to collaborate across departments, manage multiple projects and stakeholders in a fast‑paced, results‑oriented environment.

Preferred

Experience in eDiscovery, legal technology, or litigation support

Understanding of legal workflows and data management

Experience creating content for legal, technical, or enterprise audiences

Success Metrics

Content contribution to pipeline, lead generation, and revenue generation

Engagement and performance metrics across content channels

Conversion rates from content to MQL and SQL

Growth in Organic traffic and SEO/GEO/AIO performance

KLDiscovery is an equal opportunity employer committed to building a diverse and inclusive team.

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