Manager Fan Engagement Marketing

This position will help lead our efforts to develop a digital fan engagement program that includes e‑mail, push notifications, SMS, and other opportunities to market to fans via multiple communication channels. This will require refining and elevating the personalization strategy across PGA TOUR owned platforms. This candidate will collaborate with marketing, product, content, and analytics to maximize our capabilities to deliver an optimal fan experience across digital touchpoints.

Responsibilities

Drive interactive and innovative communications across web, app, and direct to consumer channels that support company marketing and content delivery efforts.

Collaborate with marketing operations, product, and content to develop and execute a marketing automation and personalization strategy aimed at growing and optimizing database list health, fan engagement, and revenue‑driving initiatives.

Manage email campaigns from start to finish (scheduling, project management, testing, deployment) while working with various stakeholders to drive email from ideation to completion.

Analyze template layout, graphics, text links, and all other aspects of emails.

Assist with SMS and push notification programs as new marketing channels for fans at home and at our tournaments.

Manage audience cohort segmentation, fan database development, customer acquisition, and personalization efforts.

Assist with customer lifetime value analytics and measurement initiatives to highlight value being driven back to the organization.

Identify audience segments and fan cohorts where product and content personalization will yield meaningful growth, working with analytics and audience development teams.

Collaborate across content groups to create and source assets that resonate with key segments.

Proactively collaborate with writers and other content creators to deliver engaging and immersive content across platforms.

Support decision sciences and media analytics teams to make recommendations and optimizations based on campaign and content performance.

Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness.

Special projects or other duties as assigned.

Qualifications

Bachelor’s degree required. Media or Marketing preferred.

Five to seven years’ experience in developing content for use on websites and social media platforms.

Strong consumer intuition with a curiosity about what motivates online behavior.

Data‑driven, analytical and logical mindset; demonstrated ability to use data to drive decision‑making in content development.

Self‑starter, empowered to tackle creative and technical challenges before reaching out for support.

Highly collaborative; develops strong partnerships with technical, strategic and creative stakeholders.

Ability to manage competing priorities through thoughtful prioritization and disciplines that drive towards delivery.

Strong knowledge of digital media including content creation, best practices, success metrics and emerging platforms.

Proficiency in HTML and Photoshop a plus.

Strong writing and editing skills including grammar, style and spelling.

Commitment to high‑quality work product that meets brand and fan standards.

Design, photo and video editing skills a plus.

Proficient in Adobe Creative Cloud and Microsoft programs.

Background in golf preferred; strong interest in golf required.

#J-18808-Ljbffr