Digital Advertising Coordinator Job at Acadia Healthcare in Franklin

Location
Can be either Remote or Franklin, TN

Our Mission
We are improving the lives we touch. We need passionate, talented people working together who share our desire to create a world-class organization that sets the standard of excellence in the treatment of specialty behavioral health and addiction disorders. Acadia Healthcare is a leading provider of behavioral healthcare services nationwide. Our organization values input from employees and fosters collaboration to create a team-oriented service delivery system.

About The Role
This internal-facing position involves executing and optimizing digital advertising strategy for Acadia-owned brands. Platforms used include, but are not limited to, Google Ads, Bing Ads, Microsoft Ads, Meta Ads Manager, bid management tools, ad copy generators, Google Analytics, and WordPress. This role will also be responsible for creating ad copy and landing page copy for digital advertising marketing, alone or in conjunction with content team and management. Tracks conversions and measures operating and financial metrics. Compiles and analyzes data to refine digital advertising strategies.

Compensation & Benefits

Competitive Base Salary commensurate with experience

Comprehensive Medical, Dental, and Vision Insurance

401(k) Plan with Company Match

Paid Time Off (PTO) and recognized holidays

Company-paid Basic Life and AD&D Insurance

Employee Assistance Program (EAP) and mental wellness resources

Opportunities for professional growth and advancement within Acadia’s nationwide network

What You’ll Do

Collaborate with team on delivering desired business outcomes using digital advertising

Daily, Weekly, Monthly execution of optimization across all areas of digital advertising

Execute audits across all areas of digital advertising

Maintain daily operations and functioning of digital advertising platforms, both current and new strategies

Achieves desired monthly business outcomes and targeted performance goals within digital advertising

Correctly sets up and uses platforms, tracking parameters, and conversion metrics

Analyzes data from digital advertising to refine strategy

Executes project tasks, deliver based on set timelines, and communicates effectively

Communicate project status and deliverables with co-workers and managers

Continuously strives for quality improvement by identifying issues and opportunities

Other functions and tasks added as needed for successful project completion

What You’ll Bring

Bachelor’s Degree in marketing or related field (communications, business, etc.) is preferred

1 year of experience working with Google Ads, Bing Ads, Google Analytics and/or Meta Ads Manager is strongly recommended

Proficiency with WordPress is preferred

Self-motivated with strong organizational skills and superior attention to detail

Ability to work professionally with sensitive, proprietary data and information while maintaining confidentiality

Flexibility and eagerness to identify, learn, and use new and changing technologies

Must be able to manage multiple tasks/projects simultaneously within inflexible time frames. Ability to adapt to frequent priority changes

Capable of working within established policies, procedures, and practices prescribed by the organization

English sufficient to provide and receive instructions/directions

Excellent interpersonal skills, including the ability to interact effectively and professionally with individuals at all levels, both internal and external

While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from particular jobs when circumstances (e.g. emergencies, changes in workload, rush jobs or technological developments) dictate.

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