Partner Communications Manager, Digital Specialist

Partner Communications Manager, Digital Specialist The Partner Communications Manager, Digital Specialist plays a vital role in shaping how Apple shows up within our Partners' (indirect channel) digital environments. Partners' digital platforms are essential to their commercial success and this role requires deep comprehension of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM. This role drives how all the partners' digital touch points maximize the impact of Apple product presentation and deliver the most compelling product stories.
This role is responsible for driving marketing innovation and raises the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. This includes driving innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner's brands, commercial priorities, market trends and challenges.
Responsibilities Work across the organization to understand both macro and comms trends for Apple product and services. Synthesize findings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners.
Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights.
Collaborate extensively across many teams, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB's and Enterprise Resellers, Media Content Providers and more.
Inspire and contribute to the large global network of Partner Communications Managers, sharing standard processes, takeaways, and case studies.
Travel may be required 3-4 times per year.
Minimum Qualifications 10+ years in marketing communications and brand communications - from strategy to execution
Account management experience and/or strategy at a digital advertising agency or in-house digital marketing communications for a global brand
Experience with digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) in delivering a compelling product experience throughout the customer journey
Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.