Third-Party Management Business Development Manager

Overview
This is a hybrid role - 2 days remote and 3 days in the Malvern, PA office.

The Business Development Manager is responsible for driving store count growth through a dual focus on proactive outbound sales and expansion of existing client relationships. This role combines new business development (prospecting, outreach, pipeline creation) with account growth (retention, upselling, and portfolio expansion).

This individual will actively generate new opportunities while also identifying ways to deepen relationships with current clients, uncover additional assets, and expand CubeSmart’s management footprint. Success requires both a strategic and assertive mindset to win new business and a relationship-builder approach to grow long-term client value.

Responsibilities
Outbound Sales & Pipeline Generation

Proactively identify, research, and target new ownership groups, operators, and markets aligned with growth strategy to enhance existing geographical operational and marketing efficiencies

Execute high-volume outbound outreach (calls, emails, LinkedIn/social, campaigns) to generate qualified leads and establish consistency in the departments digital visibility

Work with Vice President and Operations to develop a strategic geographical priority list and build and maintain a self-sourced pipeline with clear activity and conversion tracking

Develop and refine target lists, messaging, and outreach strategies to maximize engagement and response rates

Sales Execution & Conversion

Own the full sales lifecycle from outreach to signed agreement

Qualify prospects based on strategic fit, financial viability, and portfolio potential

Lead sales conversations, presentations, and follow-ups with a focus on advancing deals

Drive urgency and momentum through consistent follow-up and objection handling

Maintain accountability for conversion rates, pipeline velocity, and closed deals

Client Engagement & Relationship Development

Establish credibility and trust with prospective clients early in the sales cycle

Position CubeSmart’s value proposition clearly and competitively

Serve as the primary point of contact up to the acquisition onboarding process

Transition relationships effectively post-close to ensure long-term success

Sales Strategy & Market Intelligence

Analyze market trends, ownership structures, and competitor activity to identify new opportunities

Continuously refine outbound campaigns, messaging, and targeting based on performance data

Leverage industry events, networking, and digital channels as lead generation engines, not just brand exposure

Performance Tracking & Reporting

Track all outreach activity, pipeline stages, and client interactions in CRM

Timely, effective, and organized follow up communications with all contacts

Monitor key sales metrics with increased onboarding of stores as the priority

Use data to optimize outreach strategies and improve results

Travel

Occasional travel (up to 20%) primarily focused on business development, prospect meetings, and industry networking events that support outbound pipeline growth.

Qualifications

3+ years of B2B outbound sales, business development, or lead generation experience

Bachelor’s degree

Demonstrated success in cold outreach, pipeline building, and closing new business

Strong ability to prospect, qualify, and influence decision-makers

Ability to identify expansion opportunities within existing portfolios

Experience managing a full sales cycle with measurable results

Proven ability to review, redline, and negotiate commercial agreements (real estate, management, or service agreements preferred)

Strong understanding of key contract components (fees, term, termination, liabilities, etc.)

Highly organized with strong CRM discipline and data tracking capabilities

Excellent communication skills with a persuasive, results-driven approach

Ability to work independently with a self-starter, quota-driven mindset

Experience with outbound marketing campaigns, targeting strategies, and messaging development

Market research and segmentation experience preferred

Financial acumen and ability to interpret business performance metrics preferred

Creating, developing, editing, and publishing regular and consistent engaging text, image, and video content across multiple social media platforms to create a consistent brand presence

Knowledge of self storage and real estate industry a plus

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