Regional Marketing Manager

Regional Marketing Manager Architectural Products Group Oldcastle® APG, a CRH Company, is North America's leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer's portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard® hardscape, Echelon® Masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.
The Regional Marketing Manager leads planning, development, and execution of market-specific strategy and tactics to drive the success of our building products, customer engagement and overall brand perception. Additionally, the Field Marketing Manager acts as a liaison between local sales teams and the broader, national marketing team.
This position is remote and this person can live in Charlotte, NC or Richmond, VA.
Job Responsibilities As a steward of the local business, the Field Marketing Manager propels key regional priorities and owns the planning, budgeting, coordination, and measurement of regional marketing efforts. Promotes the existing product offering and drives new product adoption in the market. Plays an integral role in developing marketing assets and sales literature alongside the design team – ensure required data is collected and proofing milestones are met. Locally promotes national partner programs to highlight the value of doing business with our brands. Schedules customer meetings in tandem with the local sales team to gather customer insights and feedback on programs. Work with Training Manager to ensure all customer engagement training opportunities are supported in market - working in partnership with local business units. Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing. Ensure adherence of the Belgard brand standards in the market. Act as a marketing communications expert in providing best practice guidance to sales teams.
Job Requirements Bachelor's Degree in Marketing or Business or similar degree
3+ years of marketing or sales experience
Experience in the building & construction industry is a plus, but not required
Excellent communication skills – not only written and verbal, but able to effectively influence cross-functionally
Adept in MS Office products, especially PowerPoint and Excel
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Ability to travel up to 20-30%
Compensation Base Salary $70-85K
Opportunity for annual bonus
401(k) plan/group retirement savings program
Short-term and long-term disability benefits
Life insurance
Health, dental, and vision insurance
Paid time off
Paid holidays
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization. If you're up for a rewarding challenge, we invite you to take the first step and apply today!