Digital Content Specialist

Job Title: Digital Content Specialist

Department: Marketing Services - Joliet IL

Job Grade: 8

Anticipated Salary Range: $43,893 - $48,282

Position Summary
The Digital Content Specialist plays a key role in advancing the university's brand through the creation of compelling, student-centered storytelling across digital platforms. This entry-level position is responsible for executing social media and website content strategies that drive engagement, increase brand awareness, and support institutional growth. Reporting to the Director of Marketing Services, this role is ideal for a creative, detail-oriented communicator who is eager to grow their skills in digital marketing, content creation, and higher education storytelling.

Essential Duties & Responsibilities
Social Media Management

Execute day-to-day content across priority platforms including Facebook, Instagram and LinkedIn

Utilize social media scheduling tools to create and schedule engaging posts aligned with institutional priorities and campaigns

Produce short-form video content and branded graphics to increase profile and engagement

Monitor platform performance and recommend content adjustments based on insights

Take photos or provide live social media coverage for select campus events (some evenings/weekends required)

Content Development & Storytelling

Develop compelling student and alumni stories that highlight outcomes and campus experience

Support multimedia content creation, including photography and video editing (as needed)

Ensure all content reflects a student-friendly, energetic, and mission-aligned brand voice

Plan and manage content calendars

Website Content (WordPress)

Write, edit, and update website content to ensure accuracy, consistency, clarity, and alignment with brand voice

Support the development of high-impact pages, including content related to academic programs, athletic department activities, admissions, and event promotions

Collaborate with campus partners to gather content and maintain up-to-date information

Apply SEO best practices to improve visibility and user experience

Analytics & Optimization

Track and report on engagement metrics using tools such as Google Analytics and native social media insights

Use data to inform content improvements and optimize performance over time

Minimum Requirements

Bachelor's degree in Marketing, Communications, Journalism, or a related field

1-3 years of relevant experience (internships and student work included)

Three writing samples and an online portfolio or resume links that reflect your social media and digital content development skills (required at time of application)

Strong writing and editing skills with attention to detail

Familiarity with existing and emerging social media platforms; strong understanding of digital content trends and audience engagement

Basic photography and/or video editing skills

Basic design skills to create branded graphics

Preferred Requirements

Experience using WordPress or similar content management systems

Familiarity with Google Analytics and social media insights tools

Experience with social media scheduling platforms (e.g., Loomly, Hootsuite, Sprout, Later)

Physical Requirements of Position
Work is performed in an office setting with minimal exposure to health or safety hazards. Substantial time is spent working on a computer. This is sedentary work which requires sitting, walking, bending, stooping, finger dexterity, repetitive motions, talking, hearing and visual acuity.

Benefits
https://stfrancis.edu/employment/

Notice of Nondiscrimination
The University of St. Francis does not discriminate in its employment practices or in its educational programs on the basis of any protected class. The University also prohibits retaliation against any person opposing discrimination or harassment or participating in any internal or external investigation or complaint process related to allegations of misconduct. For a complete copy of USF's Policy on Equal Opportunity, Harassment, and Nondiscrimination for All Faculty, Students, Employees and Third Parties or for more information, please visit https://stfrancis.edu/titleix or contact the Title IX Coordinator at TitleIX@stfrancis.edu.

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