Sr. Mgr, CRM & Lifecycle Marketing

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Sr. Mgr, CRM & Lifecycle Marketing
Company: Exemplis

Department: Growth and Experience

Location: Cypress, CA, US, 90630

Work Designation: Hybrid

Salary Range : $132,242.00- $204,975.00

Position Summary
We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2. CRM and lifecycle marketing represent a meaningful growth opportunity in our business, and we are looking for a strategic, commercially-minded leader to own it.

This is not an execution-only role. We partner with a full-service agency that supports Klaviyo execution across the portfolio. This role owns strategy, sets direction, and ensures the work delivered drives measurable business impact. You will be responsible for scaling email and SMS as revenue-driving channels across all brands.

You will work cross-functionally with eCommerce, Growth Marketing, Creative, and Analytics to build a more connected and effective customer journey. If you think in customer lifecycle, understand LTV and contribution margin, and know how to get the most out of agency partners, this role is a strong fit.

We are a people-first, performance-driven team. We move with urgency, hold ourselves accountable to outcomes, and invest in each other’s growth. If you are motivated by impact, collaboration, and continuous improvement, we would love to meet you. This is a hybrid role requiring onsite work three days per week (Tuesday, Wednesday, and Thursday).

Responsibilities and Essential Functions
Lifecycle strategy & revenue ownership

Own CRM and lifecycle marketing strategy across all five DTC brands, from welcome through winback

Drive email and SMS revenue contribution growth that is predictable and sustainable

Develop and maintain a portfolio-level lifecycle roadmap: onboarding, nurture, post-purchase, loyalty, and reactivation

Own CRM KPIs including revenue contribution, engagement, list growth, conversion, and deliverability

Apply a strong commercial lens to decision-making, focusing on contribution margin and payback, not just engagement

Agency governance & execution oversight

Lead the full-service CRM agency across strategy, briefing, QA, and performance management

Define clear in-house vs. agency scopes of work and hold the agency accountable to outcomes

Establish review cadences, performance benchmarks, and continuous improvement loops with agency partners

Evaluate agency performance over time and make recommendations on partnership structure as the function matures

Own segmentation strategy across behavioral, transactional, and predictive dimensions

Drive personalization at scale through Klaviyo including dynamic content, recommendations, and triggered messaging

Build and optimize lifecycle flows across key stages of the customer journey

Partner closely with Analytics to leverage first-party data and improve targeting and LTV insights

Campaign planning & cross-functional collaboration

Own the CRM campaign calendar and ensure alignment with broader marketing and merchandising plans

Partner with Growth Marketing to connect acquisition and retention strategies

Collaborate with Creative to develop messaging that balances brand and performance

Work with eCommerce teams to align list growth, landing pages, and post-click experience

AI-enabled innovation

Bring an AI-native approach to lifecycle marketing. Explore and apply AI-driven opportunities across personalization, segmentation, and optimization

Stay current on emerging tools and capabilities within CRM and lifecycle marketing

Contribute to a culture of curiosity and continuous improvement across the Growth team

Qualifications, Skills and Education
Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience

8+ years of CRM, lifecycle, or retention marketing experience, preferably in DTC or eCommerce environments

Deep experience with Klaviyo including flows, campaigns, segmentation, analytics, and deliverability

Proven track record of driving measurable revenue growth through email and SMS programs

Experience managing agency partners and holding them accountable to performance

Strong commercial acumen including familiarity with LTV, cohort analysis, and contribution margin

Ability to operate strategically while staying close enough to execution to guide and direct work effectively

Strong cross-functional collaboration and communication skills

Curiosity and comfort with AI tools and personalization strategies

Preferred Qualifications

Experience managing lifecycle marketing across a multi-brand DTC portfolio

Familiarity with attribution modeling and its application to owned channel measurement

Experience in home furnishings, lifestyle, or accessories categories

Experience evolving a program from early-stage to scaled — building infrastructure, not just optimizing it

Why This Role

High-impact role with clear ownership of a key growth channel

Strong agency partner already in place, allowing focus on strategy and performance

Clear revenue accountability and visibility into business impact

Close partnership with Analytics, eCommerce, and Growth teams

People-first culture with real investment in development

Opportunity to build and scale lifecycle marketing across a portfolio of distinct DTC brands

We are an equal opportunity employer committed to building a diverse and inclusive team.

Perks and Benefits
Competitive Salary

Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.

Hybrid Work Schedule

We believe in supporting a healthy work–life balance and offer a flexible hybrid schedule, with remote work on Mondays and Fridays and onsite collaboration on Tuesdays, Wednesdays, and Thursdays.

Health Insurance

We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.

401(k)

We match 100% up to 3% and then 50% of the next 2% deferred.

Time Off

Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!

Observed Holidays

10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.

Employee Discounts

We offer discounts to our employee across all of our product lines.

Hit our Numbers Lunch

When we hit our monthly milestones, we all celebrate!

Tuition Scholarships

Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.

Nearest Major Market

Orange County

Nearest Secondary Market

Los Angeles

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