Senior Product Marketing Manager

Riverside is seeking a Senior Product Marketing Manager to lead and scale our product marketing function across a growing portfolio of assessment solutions. This role is responsible for defining clear positioning, driving effective go-to-market execution, and ensuring Sales is consistently equipped to win and retain customers. As a people leader, this role will develop and coach a team of Product Marketing Managers while serving as a strategic partner in Product, Sales, and Marketing leadership. Success in this role is measured by the impact of product marketing on growth initiatives, product adoption, and revenue outcomes across the portfolio.

In this role, you will get to

Lead and develop a team of Product Marketing Managers, providing clear priorities, coaching, and performance feedback

Translate company growth priorities and product-level targets into clear product marketing strategies and execution plans

Ensure each product line has strong positioning, messaging, and alignment to growth plays

Partner closely with Product leadership to align roadmap priorities with go-to-market strategy, launches, and customer communications

Collaborate with Campaign Marketing to ensure campaigns reflect product messaging and portfolio priorities

Drive portfolio-level storytelling, including cross-sell, bundling, and differentiated use-case narratives

Ensure Sales is equipped with high-quality enablement assets such as positioning guides, talk tracks, competitive insights, and customer proof points

Monitor performance across products and growth initiatives and adjust messaging or campaigns as needed

Incorporate voice-of-customer insights and sales feedback into positioning and launch planning

Disclaimer
The above statements describe the general nature and level of work performed in this role. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or adjust responsibilities as needed to support business and organizational priorities.

Required Qualifications

Proven experience leading product marketing in a B2B environment

Strong track record of translating product strategy into effective go-to-market execution

Experience managing and developing product marketing talent

Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success

Preferred Qualifications

Experience supporting a multi-product or portfolio-based business

Background in growth play execution or sales enablement

Experience incorporating customer insight and market feedback into messaging strategy

Physical Requirements

Remote

Up to 15% travel for off-site team meetings

May require stationary positions (sitting or standing) for extended periods

Medical, Dental, and Vision plans

Company paid basic life and AD and D insurance

Company paid long-term disability

Paid Parental Leave

Supplemental life insurance options

Company paid Employee Assistance Program (EAP)

Retirement plan with discretionary company matching

Flexible Spending Account (FSA) and Health Savings Account (HSA) options

Premium subscription to Calm for employee and dependents

33 days of company paid time off

Quarterly Focus Days

Flexible work arrangements

Tuition Reimbursement Program

Company orientation and 30, 60, 90 Day Onboarding

Compensation
This is a full-time, benefits-eligible position with an approved base salary range of $135,000 - $150,000, plus eligibility for a corporate bonus. Compensation is determined based on experience, skills, and alignment with role expectations.

Riverside Insights is an Equal-opportunity Employer
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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