Director, Influencer Marketing Job at Ovative Group in Chicago

About Ovative Group
Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

About The Role
The Influencer Team at Ovative Group oversees, develops, and implements influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. As a Director of Influencer you will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with influencers to promote brand exposure across a variety of platforms, build brand awareness, and introduce new customers to our client’s brand.

This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities

Own Ovative’s influencer channel vision and long‑term roadmap for your clients, defining influencer’s role within full‑funnel, omnichannel media strategies.

Establish strategic frameworks, playbooks, and best practices for influencer planning, casting, content development, and performance measurement.

Ensure influencer strategies are grounded in Ovative’s Enterprise Marketing Return (EMR) approach and tied directly to business outcomes.

Serve as a senior strategic partner to client leadership, helping shape how influencer marketing drives brand growth, customer acquisition, and long‑term value.

Lead influencer strategy for Ovative’s most complex and high‑impact client engagements.

Translate performance data and insights into clear executive‑level storytelling and recommendations.

Define influencer measurement standards, KPIs, and testing frameworks in partnership with measurement and analytics teams.

Advance a test‑and‑learn culture, identifying innovation opportunities across platforms, creator types, and partnership models.

Stay ahead of influencer trends, platform changes, and partnership opportunities, informing Ovative’s point of view and client recommendations.

Act as Ovative’s senior influencer subject matter expert in new business pitches, capability marketing, and external thought leadership.

Partner with growth and client teams to shape influencer positioning, pricing, and go‑to‑market strategy.

Contribute to building and scaling the influencer team, including org design, role definition, and hiring strategy.

Contribute to industry POVs, case studies, and internal education that elevate Ovative’s influencer credibility.

Coach and develop team members into future leaders, fostering a culture of accountability, curiosity, and excellence.

Qualifications and Skills Required

Deep understanding of the influencer ecosystem – social media channels, influencers, content, and creators.

10+ years in an influencer marketing role developing and executing strategy and campaigns.

5+ years of experience leading and mentoring teams, fostering growth and excellence.

Experience leading change and building new capabilities, including evolving processes, standards, and team ways of working in response to platform and business shifts.

Proven, hands‑on experience personally executing influencer campaigns, rather than exclusively overseeing work through agencies or vendors.

Strong understanding of how influencer marketing connects to and enhances paid media performance, with experience integrating creators into paid social, affiliate, and commerce‑driven strategies to maximize full‑funnel impact.

Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel, and to synthesize complex data into actionable insights and executive‑ready storytelling around impact.

Working knowledge of influencer, social, and platform tools (e.g. creator discovery, campaign management, social listening, and reporting platforms) that enhance team workflows, speed, and consistency.

Pay Transparency
For our Director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.

Benefits
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Access to all office spaces in Minneapolis, New York City, and Chicago.

Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in‑person collaboration with teams.

Generous paid vacation policy.

401(k) match program.

Top‑notch health insurance options, inclusive of same‑sex partners.

Family formation benefits, including reimbursement options for fertility, pregnancy, and parenting needs.

Monthly stipend for mobile phone and data plan.

Sabbatical program.

Charitable giving via time and a financial match program.

Shenanigan’s Day.

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!

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