Marketing Program Manager – Sales Enablement & Events

Marketing Program Manager – Sales Enablement & Events Location: Hybrid | Buffalo, NY (3 days/week onsite)
Why this role matters This is not a traditional marketing role. As a Marketing Program Manager, you’ll sit at the center of sales enablement, vendor engagement, and event execution, owning high‑visibility programs that directly support revenue growth, vendor relationships, and executive initiatives. You’ll partner closely with Sales, Finance, and senior leaders to plan, execute, and optimize vendor‑sponsored training events, sales‑driven programs, and recognition initiatives—including marquee efforts like President’s Club.
If you thrive in a fast‑moving environment, love turning complex requests into tight execution plans, and are trusted to “just get it done” without being chased, this role is for you.
What you’ll do Program & Project Leadership Own end‑to‑end planning, execution, and reporting for vendor‑sponsored training events and on‑site programs—most hosted locally in Buffalo
Manage multiple programs simultaneously, tracking tasks, timelines, dependencies, and deliverables with strong attention to detail
Serve as a hybrid program and project manager, ensuring nothing drops while balancing competing priorities
Sales Enablement & Vendor Engagement Partner with Sales to deliver impactful training and enablement experiences that support vendor selling motions
Engage vendors directly—vendors often come to you—to scope, position, and execute sponsored programs
Secure vendor sponsorships, manage participation models, and ensure alignment with broader go‑to‑market objectives
Support executive‑facing programs and recognition events, including acting as project manager for President’s Club
Events & Execution Excellence Plan and execute on‑site events, including logistics, agendas, vendors, and attendee experience
Coordinate across Marketing, Sales, Accounting, Events, and Executive stakeholders to deliver seamless experiences
Maintain executive presence and confidence when managing senior‑level requests and last‑minute changes
Financial & Operational Rigor Own program budgets, expense tracking, invoicing, and post‑event financial reporting
Partner closely with Finance to ensure accuracy, transparency, and compliance
Track ROI, performance metrics, and program effectiveness to inform future planning
What success looks like Programs are executed on time, on budget, and without constant oversight
Stakeholders trust you, rely on you, and proactively bring you into new initiatives
Vendors see you as a credible, organized partner
Sales feels enabled, not burdened
Leadership knows you’ll deliver—even when priorities shift
What you bring Required qualifications
5+ years of experience in marketing program management, project management, or sales enablement
Proven ability to manage multiple projects and stakeholders simultaneously
Strong financial acumen, including budgeting, expense management, and reporting
Experience collaborating closely with Sales
Exceptional organizational skills and attention to detail
Ability to influence and persuade without direct authority
Comfort interacting with senior leaders and managing executive‑level expectations
Quick learner who can ramp into new systems and processes efficiently
Bachelor’s degree or equivalent relevant experience
Ideal experience
Event marketing or on‑site program execution
Vendor‑led or partner‑funded programs
Sales training programs or enablement initiatives
Recognition programs or high‑visibility executive events
Working in fast‑paced, matrixed organizations

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