Senior Brand Manager

At Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them.

feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Our feel free CLASSIC tonic and capsules contain noble kava root and natural kratom leaf, delivering calm, focused energy without caffeine. Our feel free Kava Maté combines noble kava root with yerba mate for elevated, sustained energy with 60mg of natural caffeine per serving. These unique blends are designed to create a state of chilled energy, helping to clear your mind and elevate your mood, so you can be more present and in the moment.

Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do.

The Senior Brand Manager will play a critical role in shaping and executing Botanic Tonics’ brand strategy across paid, owned, and earned channels. This individual will operate at the intersection of brand, performance, and culture—driving creative excellence, managing agency partnerships, and leveraging data to continuously optimize marketing impact.

This is a hands-on, high-impact role requiring both strategic thinking and executional rigor.

Key Responsibilities
Brand & Creative Leadership

Partner with Creative and Integrated Marketing teams to develop best-in-class campaigns that drive awareness, trial, and velocity

Develop clear, actionable creative briefs for promotional and educational initiatives

Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)

Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints

Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership

Agency Management & Performance Marketing

Serve as a key point of contact for external agency partners (e.g., Neo)

Provide strategic direction on creative performance, including refresh cycles and new channel opportunities

Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks

Drive continuous improvement through data-informed testing and iteration

Own reporting on Marketing KPIs, learnings, and optimization strategies

Email Marketing & Owned Channels

Develop and execute email marketing strategy, including:

Campaign calendars and send cadence

Audience segmentation and targeting

Messaging frameworks and content themes

Partner with Creative to deliver compelling promotional and educational campaigns

Monitor performance and optimize for engagement, conversion, and retention

Partnerships, Influencers & Community

Identify, source, and onboard influencers, ambassadors, and strategic partners

Support social media and influencer strategy development

Track partnership deliverables and ensure execution against agreements

Support community engagement initiatives, including emerging channels like Reddit

Emerging Channels & Reddit Strategy

Support paid and organic strategies to reintroduce and educate audiences on Reddit

Monitor sentiment and engagement to inform broader brand positioning and messaging

Project & Business Management

Own marketing project timelines, budgets, and deliverables

Prepare and present business performance reports and insights to stakeholders

Partner cross-functionally across:

Creative

Performance Marketing

PR & Communications

Social & Influencer

Field & Activations

Ensure seamless execution from strategy → creative → launch → optimization

Qualifications

Undergraduate degree required; MBA highly preferred

6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred)

Proven track record of driving brand growth in a high-growth or disruptive environment

Experience working with agencies and cross-functional teams

Core Skills

Strong brand storytelling + performance marketing mindset

Ability to translate data into clear, actionable insights

Excellent project management and organizational skills

Experience managing multiple campaigns simultaneously in a fast-paced environment

Strong communication and stakeholder management skills

Benefits Overview: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule.
Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.
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