Business Development Manager

Family First Healthcare Services, Tampa, Florida

The Full-Time Manager of Business Development & Marketing is responsible for maintaining sales and marketing functions for assigned markets to build revenue, ensure profitability, and maintain the quality provider image of the Agency.

Responsibilities

Establish new accounts and maintain existing accounts within assigned territory.

Plan, establish, and maintain open lines of communication with physician practices, hospitals, assisted living facilities, nursing homes, case managers, and other referral sources.

Meet weekly with the Agency’s leadership team to discuss business development strategies, plans, goals, execution, pipeline, and results.

Utilize company’s target-focused sales programs to meet the needs of the Agency and conduct the orientation program for new sales employees.

Monitor competition by gathering current marketplace data and conduct an annual market territory analysis of top competitors to help plan strategic initiatives.

Develop and implement social media campaigns (Facebook, Instagram, and other platforms) to position the Agency as the home‑care provider of choice.

Use Search Engine Optimization to amplify and augment the Agency’s online presence.

Identify target markets and create marketing materials—brochures, flyers, website content—to communicate the benefits of our home‑care services.

Track and analyze marketing metrics (website traffic, social media engagement, conversion rates) to assess campaign effectiveness and adjust strategies.

Develop long‑lasting relationships with new referral sources and implement strategies to promote services to potential clients.

Collaborate with management to develop pricing strategies and promotional offers to attract and retain clients.

Participate in community events such as health fairs and senior expos to promote services and build relationships.

Provide training and support to home‑care staff so they can effectively communicate benefits to clients and referral sources.

Track referral source development, obtain and close leads, and generate weekly results reports for leadership review.

Contact and qualify leads by making initial phone or email contact and preparing them for the Account Executive.

Manage current accounts – keep in close contact, create brand awareness, coordinate meetings, and request referrals.

Answer calls and emails from clients, identify issues, and suggest future or new products or services.

Requirements

Bachelor’s degree (Marketing, Sales, Business Administration, Liberal Arts, or similar field).

Licensed Registered Nurse with experience in Business Development or Marketing preferred.

Minimum two (2) years of relevant health‑care industry experience in sales, marketing, or business development, preferably in a home‑health care company.

Familiarity with health‑care reimbursement and ideally possessing an existing book of business.

Strong understanding of healthcare marketing strategies and tactics.

Valid driver’s license with clean driving history (required).

Reliable transportation (required).

BS degree in Marketing or Business Administration is required.

Hands‑on experience with multiple sales techniques (including cold calls).

Experience with CRM software.

Familiarity with MS Excel (analyzing spreadsheets and charts).

Understanding of sales performance metrics.

Qualifications and Skills

Knowledge of sales techniques and physician, hospital, skilled nursing facility, case management, and discharge planning needs.

Excellent communication and interpersonal skills.

Strong organizational and time‑management skills.

Proficiency in marketing technology such as email marketing platforms, social media management tools, and website analytics.

Ability to work independently and as part of a team.

Commitment to providing high‑quality home‑care services to clients and their families.

Highly self‑motivated and results‑driven with ability to create new and long‑lasting relationships.

Established healthcare contacts in the Tampa/Manatee/Polk areas or a well‑thought‑out plan to create new contacts.

Knowledge of Medicaid eligibility for home‑care services.

Strong understanding of healthcare marketing strategies and tactics.

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