Director of Lifecycle Marketing

A company is looking for a Director of Lifecycle Marketing to engage users throughout the customer journey from acquisition to retention.
Key Responsibilities

Design and optimize lifecycle programs for onboarding, engagement, monetization, and retention
Build and evolve sophisticated, trigger-based workflows using behavioral data and real-time signals
Establish a test-and-learn culture to continuously improve conversion, engagement, and lifetime value (LTV)

Required Qualifications

6-10 years of experience in lifecycle marketing as a revenue-driving channel
Expertise in Iterable for designing and executing complex customer journeys
Strong analytical skills to evaluate data and translate insights into actionable strategies
Ability to balance strategic planning with hands-on execution
Effective communication skills to influence senior stakeholders without formal authority