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Media Planner, Digital & Social Ad Sales

BBC, New York, NY, United States

Salary: $60,000 - $70,000


BBC Studios is a globally renowned media company that makes and distributes the world’s most sought-after TV, audio, and digital content.

PURPOSE OF THE ROLE
The Media Planner, Digital & Social Ad Sales, will provide end‑to‑end support to the Ad Sales teams across digital, audio, linear, programmatic, and Social channels, with a specific focus on Social. This position will collaborate with the Social Ad Sales and Operations teams to identify and implement best practices and processes for Social, leveraging BBC’s systems, platforms, ad products, and capabilities to deliver successful advertising campaigns. The role is based in the New York office and reports to the Manager, Media Strategist & Planning, working closely with the Head of Social & Off‑Platform Sales.

WHY JOIN THE TEAM
You’ll be part of a collaborative, high‑performing Advertising team where curiosity, partnership, and craft are valued as much as results. Working with trusted, globally recognized brands, you’ll help shape advertising experiences that have real impact for clients and audiences alike. The role offers meaningful exposure to complex campaigns across digital, audio, social, linear, and programmatic platforms while building deep expertise within a globally respected media organization committed to creative excellence and thoughtful execution.

YOUR KEY RESPONSIBILITIES AND IMPACT
The Media Planner, Digital & Social Ad Sales supports the full advertising campaign lifecycle, from pre‑sale strategy through post‑sale execution, with a strong focus on Social advertising. The role partners closely with Sales, Client Success, Ad Ops, and internal planning teams to deliver seamless, high‑quality campaigns across social, digital, audio, programmatic, and linear channels. Clear, efficient communication and strong cross‑functional collaboration are critical to ensuring campaigns meet client goals, drive revenue, and deliver an exceptional advertising experience.

PRE‑SALE SUPPORT

Partner with Sales to respond to RFPs and RFIs across multiple channels, developing strategic, client‑focused solutions that align BBC offerings with advertiser objectives

Develop media plans and proposal materials, forecast and reserve inventory, and ensure accurate pricing and availability

Track and report all pre‑sale Social pitches for visibility and reporting to the Head of Social & Off‑Platform Sales

Maintain deep knowledge of BBC products, tools, platforms, and operational capabilities

POST‑SALE EXECUTION

Review insertion orders for accuracy, book campaigns in the order management system, and support launch coordination with internal teams

Monitor pacing and performance, optimizing campaigns to deliver in full and achieve client KPIs

Deliver regular reporting and screenshots to clients, partnering with Client Success to ensure performance, delivery, and renewal readiness

Track and report post‑sale Social delivery, collaborate with Ad Ops and Social teams to improve workflows, processes, and overall efficiency of Social campaigns

ESSENTIAL CRITERIA

2+ years of experience in media planning, sales planning, or advertising support

Strong understanding of omnichannel media planning, including social, digital, audio, linear, and programmatic

DESIRED BUT NOT REQUIRED

Experience within a premium publisher or media owner environment

Familiarity with social platforms and campaigns

Exposure to tools such as Google Ad Manager, Operative.One, Salesforce, or similar platforms

High attention to detail with the ability to manage multiple campaigns simultaneously

Strong communication and collaboration skills

Proficiency in Excel

If you bring some of these skills and transferable strengths, we encourage you to apply.

BENEFITS AND PERKS

100% Employer‑Paid Medical and Dental Insurance (PPO plans)

Generous Paid Time Off

Flexible, Hybrid Working Arrangements

Work/life balance

Free Retirement Consulting to All Employees

Pet Insurance

Commuter Benefits

Gym Reimbursement

COMPENSATION
The anticipated annual base salary for this position is $60,000 to $70,000. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

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