Four15 Digital is hiring: Paid Media Strategist (Google Ads & Facebook Ads) Hybr

Paid Media Account Manager – Overview

The Paid Media Account Manager is a full‑time position responsible for the day‑to‑day management of our client’s paid marketing initiatives. This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms.
Responsibilities

Client Communication and Team Management

The Account Manager is expected to ‘own’ client communication, including email, face‑to‑face, and video conference meetings. They will present deliverables, campaign strategies, and tactics on a recurring basis
If available, the Search Manager will direct and lead all search optimization managers assigned to client account(s)
Strategy and Implementation

Understand the client’s product and their marketing objectives and goals.
Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
Follow established Four15 Digital search process framework.
Work closely with other internal and external departments to develop fully integrated search campaigns.
Account Management and Reporting

The Paid Search Manager will be required to ‘own’ all aspects of their clients’ accounts.
Establish and update budgets caps and ensure accounts are pacing properly.
Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc.
Present ideas for future marketing expansion or optimization.
Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.
Create campaign insights for quarterly business reviews.
SEM and General Advertising Knowledge

Stay current on industry trends and best practices.
Think creatively and develop tools and innovative tactics to improve efficiencies.
Aid in creation of new business presentations.
Work with, and in some cases direct, a team of cross‑channel marketers.
Skills / Experience Required

3+ years of paid campaign management experience.
Bachelor’s Degree (Math or Linguistic discipline preferred).
Experience with Google Analytics.
Extensive experience with Google AdWords Editor and Bing Ads Editor.
Knowledge of all PPC metrics and definitions.
Technical and analytical mindset.
High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack).
Google Certification (Fundamentals), Analytics and Advanced Certification is a plus.
Excellent attention to detail and the ability to effectively multi‑task.
Excellent written communication and interpersonal skills.
Skills / Experience Preferred

Experience with Bid Management tools such as Marin or QuanticMind.
Experience with 3rd party tracking.
SEO, Display and Affiliate Management experience is a plus (hands‑on experience and/or exposure to).
Multilingual is a plus.
Benefits and Perks

Better than competitive compensation plans to increase your salary + bonus opportunities.
401K match.
PTO that helps support work‑life balance.
Paid holidays.
Medical Benefits

Health.
Dental.
Vision.

Hybrid work schedule – 3 days in office / 2 days work remotely.
Milestone celebrations for you and your team.
Health & Fitness challenges.
Celebrate 4/15 Day each and every year!
Company‑sponsored lunches.
Quarterly team bonding events (including off‑sites and volunteer opportunities).
Summer Fridays.
Unlimited career potential.

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