Social Media Advertising Executive (Media Buying) | Permanent part-time/ Freelan

Be Part of Our Beauty Growth Team (Permanent Part-time/ Full-time Intern/ Freelance)

If you enjoy turning ads into real results — not just impressions — this role might be a good fit.

We’re looking for someone who’s comfortable managing campaigns, testing ideas, and improving performance over time. You’ll be working on beauty & wellness brands, helping us drive leads, bookings, and sales through paid media.

If you like the mix of strategy, numbers, and creativity — and want to see your work directly impact business growth — keep reading.

What You’ll Be Working On

Plan, launch, and manage ad campaigns across Meta (Facebook & Instagram), TikTok, and other relevant platforms

Turn campaign ideas into actual results — leads, bookings, and sales

Test different creatives, audiences, and angles to improve performance

Monitor campaigns regularly and make data‑backed adjustments

Work closely with the creative team to develop ads that convert

Review performance and share insights to improve future campaigns

Keep an eye on trends and explore new opportunities within the beauty space

Key Responsibilities
Campaign Execution & Performance Marketing

Develop and run full‑funnel campaigns (awareness → consideration → conversion)

Set up and optimise campaigns on Meta Ads and TikTok Ads

Manage budgets, targeting, bidding strategies, and placements

Structure campaigns properly for scalability and tracking

Optimisation & Testing

Run A/B tests across creatives, audiences, and landing pages

Continuously improve key metrics such as:

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Click‑Through Rate (CTR)

Conversion Rate

Balance both lead quality and volume to support reasonable business goals

Analytics & Reporting

Track and analyse campaign performance

Prepare weekly reports with clear insights and recommendations

Spot issues early and optimise proactively

Creative & Strategy Collaboration

Work with the content and creative team on high‑performing ad creatives

Provide direction on messaging, hooks, and angles based on data

Suggest improvements to landing pages and funnels

Growth & Scaling

Stay updated on platform changes and new ad formats

Monitor competitors within the beauty & wellness space

Build simple SOPs and maintain clean campaign structure for scaling

Who This Role Is Suitable For

Background in Marketing, Advertising, Communications, or similar

Interest in beauty, wellness, or retail (you keep up with trends naturally)

Experience in performance marketing or media buying

Hands‑on experience with:

Meta Ads (Facebook & Instagram)

TikTok Ads

Able to generate leads and conversions through paid campaigns

Comfortable working with data and making decisions from it

Understands customer journeys and marketing funnels

Familiar with tracking tools, analytics, and optimisation techniques

Bonus (Nice to Have)

Experience with LinkedIn Ads or Google Performance Max

Worked on beauty, skincare, or wellness campaigns

Interest in additional channels (e.g. LinkedIn, Reddit, Google)

Familiar with pricing or offer testing

Experience scaling campaigns or launching new products

PERKS

Flexible hours to fit around your schedule.

A chance to work in a fun and creative environment where your ideas will be valued and seen.

Great for building up your portfolio with real‑world experience that makes an impact.

We're very open to fun and creative ideas!

This long‑term part‑time / full‑time internship position offers an excellent opportunity to gain hands‑on experience in content creation and social media management within the beauty and skincare industry.

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