Creative Content & Marketing Specialist Job at White's Boots in Spokane

Job Summary

White's Boots is looking for a self-driven Creative Content & Marketing Specialist to join our team and help tell the story of one of America's oldest and most trusted boot brands.
You’ll be the engine behind our brand's digital presence owning projects from concept to completion, creating compelling content, building our community on social media, and managing the tools that keep our customer relationships strong.
If you’re a self-starter who thinks in campaigns and speaks fluently in platforms, this role is built for you.
In this position, you’ll work directly alongside our Director of Marketing and Creative Director, collaborating closely on all brand initiatives and partnership projects.
Essential Job Functions

Social Media

Develop and execute social media strategy across Instagram, Facebook, TikTok, Pinterest, and YouTube
Plan, create, schedule, and publish content across all platforms
Monitor comments, DMs, and mentions engaging with the community in a timely and on‑brand manner
Track performance metrics and provide regular reporting with actionable insights
Stay ahead of platform trends, algorithm changes, and emerging content formats
Content Creation

Produce high-quality photo, video, and written content for organic social and marketing campaigns
Collaborate with internal teams on product launches, brand partnerships, and seasonal campaigns
Maintain a content calendar that aligns with broader marketing and business goals
Email & Digital Marketing

Support email campaign strategy, copywriting, and deployment
Assist with SMS marketing flows and audience segmentation
Analyze campaign performance and contribute to ongoing optimization efforts
Project Management

Ensure all content aligns with brand guidelines and tone of voice
Manage multiple projects simultaneously, meeting deadlines without sacrificing quality
Collaborate cross‑functionally with design, product, and leadership teams

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