Senior Marketing Manager, CRM - Strategy & Relationships

The Senior Marketing Manager, CRM Strategy & Relationship leads the advancement of loyalty‑driven CRM from campaign and program delivery to integrated journey orchestration. This role develops data‑driven CRM strategies that elevate customer experiences across the lifecycle, with a focus on loyalty programs, onboarding, retention, and lifetime value. As a strategic leader and collaborative partner, you work closely with marketing, loyalty, product, technology, and analytics teams to shape how innovation, personalization, automation, and journey design come together to strengthen early‑stage engagement, deepen long‑term relationships, and deliver business impact. This position reports to the Director of Marketing and plays a critical role in influencing enterprise CRM priorities. This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

What you’ll do

Drive strategic transformation by developing forward‑looking relationship and CRM strategies that evolve the organization from channel‑specific execution to full journey orchestration.

Design and orchestrate integrated contact strategies across Email, Text, Push, Notification Center, Direct Mail, and future channels to deliver a personalized customer experience that deepens relationships and maximizes engagement and loyalty.

Champion a test ‑ and ‑ learn culture, developing experimentation approaches that drive learning, speed, and differentiation.

Lead in‑depth customer and campaign performance analyses, translating insights into strategic recommendations that shape priorities and capability roadmaps.

Identify, optimize, and standardize end‑to‑end CRM planning and delivery processes to accelerate speed‑to‑market and enable customer‑led execution.

Influence enterprise ‑ level decisions related to platforms, data, and technology enhancements required to deliver next ‑ generation CRM experiences.

Build and develop a best ‑ in ‑ class CRM strategy team, fostering growth, accountability, and thought leadership.

Basic qualifications

10 years of experience in CRM, lifecycle marketing, loyalty, or related discipline

5 years of formal or informal leadership experience

Demonstrated success leading multi-channel CRM programs that drive outcomes

Proven ability to lead strategic transformation and influence stakeholders at all levels

Preferred qualifications

Bachelor's Degree or equivalent experience

1 year of experience using Power BI and/or Adobe Analytics to transform data into actionable insights that drive decision‑making

Executive communication and storytelling; Turning complex ideas into compelling narratives

Experience with CRM tools and platforms

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well‑being and provide support as you need it, especially key moments in your life.

Our benefits include:

Competitive pay

Generous employee discount

Physical and mental well‑being support

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full‑time or part‑time employment status, and federal and state regulations. Intermittent or reduced‑schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full‑time and part‑time employees based on work location, employment status, salary or hourly status (exempt
on‑exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

State Minnesota

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