Company Overview
Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions.
Position Summary
Global Atlantic is seeking an Associate, Brand Marketing and Advertising candidate to join the Marketing organization and be responsible for the development and execution of strategic advertising campaigns that enhance our brand presence and drive customer engagement across our retail and institutional audiences. This role will collaborate with cross-functional teams to manage all paid media initiatives across digital, social, and traditional platforms.
Responsibilities
- Contribute to the development of brand marketing strategies that align with our business goals and enhance our brand’s visibility and reputation in the financial services industry.
- Lead the planning, executing, and optimizing all paid media campaigns across various channels, including digital, social media, and traditional advertising platforms.
- Work with creative teams to develop engaging and cohesive advertising content that aligns with our brand messaging and campaign objectives.
- Support the media planning and buying process by researching and selecting the best channels and placements to reach our target audiences effectively.
- Prepare detailed reports on campaign performance metrics, providing insights and recommendations to improve ROI and campaign effectiveness.
- Monitor and evaluate the impact of campaigns on brand health and performance by utilizing tracking tools and analytics to measure campaign effectiveness and optimizing spend for maximum ROI.
- Manage and track the budget for paid media campaigns, ensuring efficient allocation of resources and adherence to financial plans.
- Coordinate with external media vendors and agencies to ensure the smooth execution and delivery of paid media campaigns.
- Ensure all advertising materials comply with industry regulations and maintain the highest standards of brand consistency and integrity.
Qualifications
- Minimum of 5+ years of experience in brand marketing, advertising, or paid media, preferably within the financial services industry or other B2B categories.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Strong understanding of paid media channels and platforms, including digital advertising, social media, and traditional media.
- Proficiency in media planning and buying processes.
- Experience with advertising and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
- Eager to stay updated on the latest trends and technologies in paid media and advertising.
- Strong interpersonal skills and a team-oriented approach to work.
- This role is not eligible for visa sponsorship now or in the future.
Total Rewards Statement
Global Atlantic’s total rewards package reflects our corporate values, with a focus on inclusion, pay equity, and flexibility. We support personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We also foster a culture of total well-being through community outreach and charitable giving programs.
Equal Opportunity
Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and do not discriminate in employment on any basis that is prohibited by federal, state, or local laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.
Accommodation
Employees who require an accommodation to perform the essential functions of their job will participate in an interactive process which may include providing documentation. If you are hired and require an accommodation for any protected status, please email us.
#LI-Hybrid
#J-18808-Ljbffr