Brand Manager

Brand Manager
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Responsibilities

Establishes and directs the development and implementation of the brand’s marketing plans and budget and long‑term financial plans to achieve the category’s volume, profit and spending objectives.

Plans to ensure that top‑line sales goals and bottom‑line profit goals are met, by overseeing the execution of brand strategies through the Brand Management team, other functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities.

Partners with the Innovation Director and managers to develop and execute a 3–5‑year NPD strategy to support overall brand objectives.

Manages, coaches, and develops direct (if applicable) and indirect reports/junior marketing staff, and cross‑functional peers. Supervises resources to achieve brand objectives and clearly communicates performance standards.

Determines resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage them.

Manages and leads multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy.

Leads multiple cross‑functional teams, including R&D, Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc. to execute brand initiatives and implement plans, ensuring the brand strategy is communicated, understood, and implemented by all cross‑functional groups.

Supports strategic brand plans that deliver on annual and longer‑term financial objectives while protecting brand equity and enhancing brand health.

Required Qualifications

Fit to Win Competencies: action‑oriented, drives results, learning and change agility, plans and aligns, collaborates, customer focus, builds effective teams, cultivates innovation, drives stakeholder engagement, effectively manages suppliers.

Financial and Operational Acumen: financial management skills to critically and objectively assess programs/investments versus results.

Ability to streamline operational processes and drive efficiency through use of technology; excellent problem‑solving skills.

Analytical Acumen: superior analytical ability, assessing different models and related outputs, experience with business forecasting, and proven ability to assess and react to complex data points, distilling information into actionable insights.

Marketing Brand Building: excellent communication skills, ability to engage in constructive debate with leaders of key internal constituent groups, collaborate and influence stakeholders, strong project management skills, identifying key milestones and delivering against deadlines.

Preferred Qualifications

MBA with 3 years of experience in a similar or related role, ideally in a CPG/healthcare environment, or BS/BA with 5 years of experience in a similar role, ideally in a CPG/healthcare environment.

Salary & Benefits
Employees can expect to be paid a salary between $116,880 and $175,320. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, and more.

Location
Location: United States – New Jersey – Whippany

Contact
Email: hrop_usa@bayer.com

To all recruitment agencies: Bayer does not accept unsolicited third‑party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veteran. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer is an E‑Verify Employer.

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