Senior Marketing Manager

Division
Grand Hyatt Nashville

Description

The Marketing Manager drives the strategic vision of the hotel's brand presence by creating and executing marketing initiatives that attract new guests, engage existing customers, and strengthen the hotel's position within the market. This role influences revenue growth, guest loyalty, and community partnerships through innovative campaigns, effective media communication, and impactful brand storytelling. By combining creativity with analytics, the Marketing Manager ensures the hotel remains competitive and relevant in both traditional and digital channels.

HOW YOU'LL SHAPE THE EXPERIENCE & FUTURE
Design, implement, and execute strategic marketing plans that align with organizational and departmental goals.
Oversee market research and evaluate the viability of current and future products or services.
Develop and train teams on media communication plans to ensure effective and consistent messaging.
Collaborate with the General Manager and Director of Sales to manage media communications during incidents.
Create multimedia presentations, marketing collateral, signage, and promotional materials.
Organize, coordinate, and actively participate in trade shows, community events, and sales blitzes.
Build and strengthen relationships with local civic groups and businesses to enhance brand presence.
Leverage social media platforms to drive engagement, visibility, and customer interaction.
Monitor marketing budgets and ensure cost-effective execution of campaigns.
Stay ahead of marketing trends, technologies, and creative methodologies to continuously innovate.
Other duties as assigned.
KEY STRENGTHS FOR SUCCESS Strategic mindset with creativity and innovative problem-solving skills.
Strong grasp of both traditional and digital marketing channels.
Excellent communication, leadership, and training abilities.
Financial acumen and experience in managing marketing budgets.
Analytical skills to forecast market trends and adapt strategies accordingly.
Ability to build relationships and represent the hotel brand in the community.
PROFESSIONAL EXPERIENCE Minimum of 2 years hotel marketing experience or an equivalent amount of industry-related experience.
Hands-on experience with graphic design, web design, and multimedia production.
Proven ability to manage marketing campaigns and media communications.
ACADEMIC BACKGROUND Bachelor's Degree in Marketing, Communication, Business, or a related field preferred.
Associate's Degree considered with relevant experience.
Benefits Medical, dental, and vision (HSA available)
Company-paid disability & life insurance
Employee Assistance Program
Supplemental benefits
401(k) with match
Employee discounts
Paid vacation & sick time

Salary: $85k Yearly.

Position Requirements

Successful completion of a background check is required prior to employment.

Category
Sales and Marketing

Location
Grand Hyatt Nashville 229

Full-Time/Part-Time
Full-Time

Shift
Days

CA Pay Range

Number of Openings
1

Req Number
SAL-26-00024

EOE Statement
HM Alpha Hotels & Resorts is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We are committed to providing an environment of mutual respect, the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex (including pregnancy and gender identity), national origin, age (40 or older) disability, genetic information, family or parental status, military service, or any other status protected by the laws or regulations in the locations where we operate. HM Alpha Hotels & Resorts will not tolerate discrimination or harassment based on any of these characteristics.

This position is currently accepting applications.