Product Manager, Community Publications & Local Media

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Product Manager, Community Publications & Local Media
Position Overview
The Tampa Bay Times is seeking a strategic and growth-oriented Product Manager to lead the development, performance, and expansion of our community-based publication portfolio. This role will oversee key print and digital products including the Beacon community publications, tbt* weekly, the quarterly Senior Living publication, and all affiliated digital assets.

Reporting directly to the VP of Advertising, this individual will play a critical role in aligning product strategy with revenue growth, supporting sales initiatives, and driving audience engagement across diverse local markets. This is a highly visible role with direct impact on both editorial reach and advertising performance.

Key Responsibilities

Lead the vision, positioning, and ongoing development of Beacon community publications, tbt* weekly, and Senior Living products

Oversee the integration and performance of all associated digital assets

Identify opportunities to evolve products based on audience insights, advertiser needs, and market trends

Partner closely with sales leadership and teams to position and promote the product portfolio

Develop new revenue-generating opportunities, including special sections, themed content, and community events

Support the creation of sales materials, packaging, and go-to-market strategies

Contribute as Subject Matter Expert on strategic, audience-based presentations

Play a key leadership role in the Beacon 5-year expansion strategy, beginning with the launch into Manatee County in 2026

Evaluate new markets, audience segments, and distribution strategies to drive growth

Identify and test innovative media products and offerings

Serve as a public-facing ambassador for the publications at networking events, community functions, and industry gatherings

Build relationships with local stakeholders, business leaders, and community organizations

Work closely with editorial, marketing, design, and digital teams to ensure product excellence and consistency

Align internal stakeholders around product priorities, timelines, and performance goals

Qualifications

3–7+ years of experience in product management, media, publishing, or a related field

Strong understanding of print and digital media ecosystems

Proven ability to collaborate with sales teams and contribute to revenue growth

Experience launching or scaling products, markets, or initiatives

Excellent communication, presentation, and stakeholder management skills

Entrepreneurial mindset with a passion for local journalism and community engagement

Preferred Qualifications

Experience in local media, community publications, or regional advertising markets

Familiarity with event-based revenue models and sponsored content

Background in audience analytics, CRM tools, or digital product platforms

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