R. Henry PR is hiring: Public Relations Strategist in Atlanta

R. Henry PR (RHPR) is seeking a PR Strategist/Senior PR Strategist to lead day-to-day client work across media relations, thought leadership, executive visibility, writing, client strategy, and account management.

This is not a role for someone who only wants to “coordinate” or wait for assignments. We need someone who can think, write, pitch, manage details, lead calls, follow through, and understand how strong PR work connects to a client’s broader business goals.

For some clients, RHPR functions as an outsourced marketing and communications team, with PR as the core focus. That means the work sometimes extends beyond media relations into areas such as event best practices, sponsorship evaluations, messaging, content planning, community partnerships, and general marketing guidance. The right person doesn’t need to know the answer to every question on the spot, but they do need to be comfortable helping clients think through those questions, doing the research, asking smart follow-ups, and delivering thoughtful, useful recommendations.

You’ll work across a mix of industries, including legal, professional services, nonprofits, consumer products, and more. You don’t need to know all those industries on day one, but you do need to be curious, resourceful, and willing to dig in.

The goal is simple: do excellent client work. That means thinking carefully, writing clearly, caring about the details, bringing good judgment to the table, and making sure the work we deliver is useful, thoughtful, and worth the client’s trust.

This is a role for someone who wants to make the work better. We want someone who is comfortable respectfully pushing back internally, asking smart questions, challenging assumptions, and helping the team sharpen ideas, strategy, writing, and execution.

Primary Responsibilities

Lead day-to-day client account work with limited hand-holding

Lead client calls, prepare agendas, recap next steps, and keep work moving

Manage timelines, deadlines, next steps, and client follow-ups

Work directly with clients in a way that is professional, confident, and approachable

Come prepared with updates, questions, recommendations, and next steps

Know when to flag issues, delays, or client concerns early

Understand that responsiveness matters, but so does judgment

Make clients feel like someone is paying attention

Media Relations + Thought Leadership

Draft and execute media relations strategies

Build smart, targeted media lists that go beyond generic database pulls

Draft pitches that are clear, relevant, and tailored to the reporter or outlet

Conduct media outreach and follow up with reporters in a professional, thoughtful way

Know how to research reporters before pitching them

Be able to explain why a story idea matters and why it matters now

Identify proactive media opportunities and timely client commentary angles

Develop media angles from client updates, industry trends, executive expertise, community involvement, milestones, and broader news cycles

Support thought leadership programs for executives, subject matter experts, and organizations

Writing, Editing + Content Review

Write clean, clear copy that follows AP style and avoids jargon or filler

Draft bylines, blogs, press releases, media alerts, award submissions, talking points, client messaging, pitches, client emails, and social copy

Adjust tone depending on the client, audience, and platform

Understand the difference between writing that sounds polished and writing that actually says something

Review and edit other people’s copy with a careful, constructive eye

Review graphics, social content, and other client materials for accuracy, clarity, tone, and detail

Understand that at RHPR, nothing goes out without a second set of eyes, from social posts and graphics to bylines and strategy documents

Welcome that same level of review on your own work

Media Training, Executive Visibility + Broader Client Guidance

Help prepare clients for interviews, speaking opportunities, and public-facing moments

Support media training preparation, including message development, mock questions, and follow-up materials

Help clients think through adjacent marketing and communications questions when needed, including events, sponsorships, partnerships, and visibility opportunities

Be comfortable saying, “I don’t know yet, but I’ll find out,” and then actually finding out

Research unfamiliar topics and come back with clear, useful recommendations

Strategy, Judgment + Execution

Think strategically and execute tactically

Understand client goals and how PR activity supports them

Recommend smart next steps, not just complete assigned tasks

Prioritize work based on client needs, timing, and impact

Move from big-picture strategy to practical execution, including building a media list, drafting a pitch, or preparing a client for an interview

Be willing to do the unglamorous parts of PR well

Help clients make practical decisions, even when the question falls outside a narrow PR lane

Attention to Detail

Take pride in getting the details right, because small mistakes create big credibility issues

Care about grammar, punctuation, structure, flow, and accuracy

Treat names, titles, outlets, dates, links, deadlines, attachments, and client preferences as important

Proofread carefully before anything goes to a client, reporter, or public audience

Track feedback, edits, approvals, deadlines, and next steps without constant reminders

Stay organized enough to manage moving pieces across multiple accounts

Internal Collaboration + Team Standards

Respectfully push back on ideas, drafts, strategies, and assumptions when the work can be stronger

Challenge the team in a constructive way without being difficult or defensive

Give and receive feedback without ego

Care more about getting to the strongest work than being “right”

Ask questions when something doesn’t make sense

Help create an internal culture where people sharpen each other’s work

Understand that a second set of eyes is part of the process, not a lack of trust

Curiosity + Resourcefulness

Know how to say, “I don’t know yet, but I’ll find out,” and then actually find out

Be willing to learn industries that may be unfamiliar

Dig into what clients do, who they serve, what makes them different, and what their audiences care about

Avoid surface-level understanding

Ask smart questions and look for useful context

Be willing to research unfamiliar marketing, sponsorship, event, partnership, or visibility questions when clients need guidance

Small Agency Fit

Must understand that small agency work sometimes means helping solve the problem in front of you, even if it does not fit neatly into one box

Must be self-directed

Must be comfortable working in a small, flexible agency environment

Must be willing to jump in where needed

Must be able to manage ambiguity without getting stuck

Must be comfortable working directly with agency leadership

Must be able to work without layers of approval or a large support team

Must be comfortable owning work from start to finish

What Success Looks Like

Clients trust you

Your writing needs editing, not rescuing

You stay on top of deadlines and details

You bring ideas forward without waiting to be asked

You understand client industries well enough to make smart recommendations

You can help clients think through questions that go beyond a traditional PR checklist

You make other people’s work better

You welcome feedback because you know it makes your own work better

You can manage both strategy and execution

You make the agency better, more organized, and more effective

Experience + Qualifications

4–7 years of relevant PR agency experience

Strong media relations experience required

Strong writing and editing experience required

Experience working with executives, attorneys, founders, subject matter experts, or senior leaders preferred

Experience with thought leadership and executive visibility preferred

Experience advising on broader marketing, events, sponsorships, partnerships, or brand visibility preferred but not required

Comfortable using media databases, project management tools, Google Workspace, Microsoft Office, and common PR tools

Bachelor’s degree in public relations, journalism, communications, English, marketing, or related field preferred, but strong experience and writing ability matter more

Competitive salary commensurate with experience, along with meaningful flexibility and people-first perks, including primarily remote work, generous PTO, holidays, Summer Fridays, and more.

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