Social Media Marketing Coordinator

As the Social Media Marketing Coordinator, you will be responsible for developing and executing a video‑first social media strategy that drives engagement, brand awareness, and growth for Sterling Real Estate Group.

You’ll work closely with our Director of Marketing and our agents to create content that showcases our listings, communities, and team in a way that feels authentic, engaging, and relevant.

This is a hands‑on, creative role – not just scheduling posts, but actively capturing and creating content in real time.

This ideally a part‑time position 20‑30 hours per week. This is an in‑office position, not a remote position.

Key Responsibilities

Plan, execute, and manage a strategic social media content calendar focused on growth, engagement, and brand awareness

Film and edit short‑form video content (Reels, TikTok‑style, walkthroughs, behind‑the‑scenes, agent features), capturing content in‑office, at properties, and at events

Create engaging posts for new listings, new construction communities, and company initiatives

Identify trends and create content that aligns with what’s currently performing

Analyze performance, test new ideas, and continuously improve content strategy

Maintain brand consistency across all platforms

Engage with our online community, responding to comments, messages, and reviews

Assist in creating content for newsletters and marketing campaigns

Use Canva, Ripl, and ChatGPT tools to generate engaging content

Work with our agents to help them grow their social media presence (on occasion)

Qualifications

Demonstrable experience in social media management or a related field

Proficiency in content creation, copywriting, graphic design, and video filming & editing

Familiarity with web updates in WordPress (a plus), SEO/AE‑O, and analytics tools

Excellent verbal and written communication skills and the ability to produce creative content (text, image, video)

Excellent time management and organizational skills

Good understanding of using AI tools like ChatGPT

What We Offer

Competitive salary and benefits package. $20/hour

A dynamic, innovative, and supportive work environment

Opportunities for professional growth and development

How to Apply
Interested candidates should submit their resume, a cover letter, and a portfolio of their social media work to Mandie Kozlowski, Info@sterling518.com. Your cover letter should highlight your suitability for the role and how your skills and experience align with our mission and core values.

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