Director of PR and Social Job at Jersey Mike's Subs in Tinton Falls

Jersey Mike’s is a fast-casual sub sandwich franchise with over 3,100 locations nationwide, offering fresh sliced subs, grilled‑to‑order authentic Philly cheesesteaks, and freshly baked bread. Established in 1956, the company is committed to providing delicious food made with premium ingredients and giving back to the communities it serves. Jersey Mike’s has earned recognition as one of America’s top franchises by Entrepreneur Magazine and Nation’s Restaurant News, highlighting its rapid growth and dedication. With a history of philanthropy, the brand gives back through initiatives like its Annual Day of Giving and has raised millions for local charities. Jersey Mike’s is driven by its commitment to quality, community, and making a difference.

Position Summary
We are seeking a dynamic and strategic Director of Public Relations & Social Media to lead brand storytelling, media relations, social engagement, and influencers. This role will shape how our brand shows up in culture—driving awareness, relevance, and affinity across earned and owned channels.

The ideal candidate blends sharp PR instincts with modern social fluency—someone who understands how to turn menu launches, brand moments, and cultural trends into conversation‑driving content and coverage.

Key Responsibilities
Public Relations Strategy & Execution

Develop and lead a comprehensive PR strategy that supports brand, product, and business objectives

Own national and local media relations, building strong relationships with journalists, influencers, and industry partners

Drive press coverage for new store openings, menu innovations, partnerships, and brand campaigns

Oversee agency partners and ensure alignment with brand voice and priorities

Manage crisis communications and protect brand reputation

Develop social media and influencer strategy that puts Jersey Mike’s at the center of culture while maintaining the integrity of our brand strategy

Define and execute a best‑in‑class social media strategy across platforms (Instagram, TikTok, X, Facebook, etc.)

Lead content strategy, editorial calendar, and real‑time engagement

Implement brand ambassador program that turns our biggest fans into advocates

Partner with creative and marketing teams to produce high‑performing, platform‑native content

Oversee community management and customer engagement strategy

Oversee influencer strategy and management

Brand & Campaign Integration

Partner cross‑functionally with marketing, culinary, operations, and franchise teams to amplify key initiatives

Ensure consistent brand voice and storytelling across all channels

Lead influencer and creator partnerships to extend reach and credibility

Internal Communications

Design an internal (home office) and franchisee communications strategy that ensures all team members and franchise owners are properly informed and have the right cadence of communication flowing

Lead the development and execution of internal all‑hands meetings as well as franchisee webinars and national conference

Analytics & Performance

Establish KPIs for PR and social performance (reach, engagement, sentiment, share of voice)

Analyze performance and optimize strategies based on insightsReport results and key learnings to executive leadership

Build, lead, and mentor a high‑performing PR and social media team

Foster a culture of creativity, accountability, and speed

Manage budgets and resource allocation effectively

Qualifications

8–12+ years of experience in public relations, social media, or integrated communications

Experience in restaurant, hospitality, retail, or consumer brands strongly preferred

Proven track record of securing high‑impact media coverage and leading successful social strategies

Deep understanding of social platforms, content trends, and influencer ecosystems

Strong crisis communication experience

Experience running internal communications

Exceptional storytelling, writing, and communication skills

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