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Marketing and Communications Specialist

Inside Higher Ed, Reedley, CA, United States

Salary: $66,818 - $82,179

Job type: Temporary


Job Overview
Salary: $66,818.00 - $82,179.00 annually

Location: Districtwide, CA

Job Type: Permanent

Division: DO District Office

Job Number: 2026025

Closing: 5/19/2026 11:59 PM Pacific

General Purpose
Under general supervision, perform a wide variety of duties to support a Director of Marketing and Communications of assigned college and learning centers; create, edit and proofread copy; design and lay out print‑ready artwork, posters, brochures, newsletters, illustrations, advertisements, banners and other items; coordinate vendor activities; write press releases; provide photography services when required; and perform related duties as assigned.

Essential Duties & Responsibilities

Compiles, organizes and coordinates input from a wide variety of sources to produce publications for the College and learning centers; prepares web‑ready narrative text and graphics; obtains necessary approvals and works with Web Content Engineers to post official news on college websites and relevant social media sites.

Works with District and other college marketing and communications staff to present a unified brand image of the College through all projects and news events.

Works with college and learning centers' management and staff to research, design, develop and arrange publication of marketing and informational materials for internal and external communications including brochures, flyers, newsletters, forms, maps, calendars, directories, advertisements and other publications; functions as a photographer and graphic artist as required.

Coordinates printing services with vendors for the department; secures printing bids, establishes effective timelines, creates requisitions and verifies vendor payments; functions as a liaison between printing vendors and the college and learning centers; occasionally coordinates printing requests from other departments.

Participates in the planning and coordination of special college and learning center events that require printing and/or photography such as invitations, programs, sports books, employee or student recognition or media special needs; obtains cost estimates and establishes and meets printing and publishing deadlines.

Provides technical information and advice to faculty, staff and administrators concerning publications and marketing; clarifies information, identifies appropriate media, design possibilities, layouts and formats; assists in the development and implementation of innovative website and online marketing concepts; proofreads and edits a wide variety of written materials.

Writes press releases as required following established procedures.

Creates, designs, lays out and produces a variety of visual communication pieces including course catalogs and schedules, promotional mailers and folders, special‑event flyers and invitations, program and sports booklets, handbooks, banners, temporary signage, campus maps, brochures, PowerPoint presentations and other electronic media.

Demonstrates sensitivity to and understanding of historically minoritized groups and participates in professional development activities to increase cultural competency to enhance equity‑minded practices within the District.

Other Duties

Creates announcements for College electronic marquee ensuring information is kept up to date.

Produces original photographic and/or video content for use in projects; purchases stock photography and art when required.

Coordinates the ordering of business cards for assigned campuses and centers; creates requisitions, reviews proofs, approves billing and distributes cards.

Performs related duties as assigned.

Employment Standards / Minimum Qualifications
Knowledge Of

Basic principles and techniques of public relations, promotion, publicity, marketing and advertising including marketing branding concepts and approaches and basic copyright law provisions.

Methods and techniques of writing, composition, layout and production.

Methods, practices, terminology and procedures used in print and graphic design.

Digital cameras and photographic techniques.

Customer service techniques and practices.

Organization, functions and inter‑relationships of assigned college and learning centers.

Methods, practices and techniques of print production and graphic arts processes and procedures.

Functionalities and operating characteristics of graphic design and image‑editing software.

District policies, procedures and practices governing purchasing and accounts payable processing.

Methods and techniques used in developing college class schedules.

Skills and Abilities

Review and proofread a wide variety of publications and identify errors, conflicts, omissions and other problems quickly and with a high degree of accuracy.

Write copy, proofread and copy edit for marketing projects, event materials and print collateral, integrating and incorporating District/college branding concepts.

Assist with marketing and public relations projects.

Apply graphic design style and techniques appropriate for differing audiences and purposes.

Coordinate vendor activities.

Utilize desktop publishing and graphic design software.

Effectively engage and support historically minoritized groups by addressing issues of equity and improving culturally responsive service‑oriented practices.

Communicate effectively, both orally and in writing.

Understand and follow written and oral instructions.

Operate a computer and use standard business software.

Establish and maintain effective working relationships with all those encountered in the course of work.

Education and Experience
An associate degree in journalism, public relations or a related field and at least two years of public relations experience including writing and editing copy and utilizing graphic design software; or an equivalent combination of training and experience.

Licenses, Certificates and Other Requirements
Some assignments may require a California driver's license and the ability to maintain insurability under the District's vehicle insurance program.

Physical and Mental Demands
The position requires regular sitting, talking, hearing, and the use of hands for repetitive tasks; walking, standing, and lifting up to 25 pounds; regular vision for close work; and high levels of written and oral communication, data analysis, problem solving, multitasking, and meeting intensive deadlines.

SCCCD is an equal opportunity employer committed to fostering innovation and inclusivity.

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