Senior Marketing Manager, Customer Segmentation Strategy

page for more information.* Oversees multiple and/or complex marketing projects/programs/strategies that may impact several businesses/product lines* Recognized as top-level marketing expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas* Role requires substantial integration of projects/programs involving significant scope, strategic impact and complexity* Role requires substantial relationship management breadth and influence in leading strategic initiatives, planning and/or integrating executional activities* Typically leads or contributes on projects of significant scope, strategic impact and complexity* Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work* Integrates knowledge of the enterprise function's or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise* Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements* Serves as a source of expert advice to senior management in field of specialty; may lead team(s) of related specialists/experts* Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties* Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field* Requires innovative thinking to develop new solutions* Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment* Works within general policies and industry guidelines* Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context* Provides leadership guidance, makes recommendations and collaborates with business to ensure solutions meet the business needs on a complex project or program* Identifies and leads problem resolution for project/program complex requirements related issues at all levels* Undergraduate degree or relevant professional certifications, designations, or equivalent required* 10+ years relevant experience* Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets* Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions* Knowledge of current and emerging competitor and market trends* Knowledge of risk management environment, standards and regulations* Ability to manage a budget and work within the constraints of that budget* Ability to contribute to strategic direction of the function and provide advice to senior leadership* Ability to establish goals and objectives that support the strategic plan* Skill in mentoring, coaching and performance management* Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives* Ability to exercise sound judgement in making decisions* Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills* Ability to work collaboratively and build relationships across teams and functions* Skill in using analytical software tools, data analysis methods and reporting techniques* Skill in using computer applications including MS Office* Ability to analyze, organize and prioritize work while meeting multiple deadlines* Ability to work successfully as a member of a team and independently* Ability to handle confidential information with discretion* Bachelor's or Master's degree preferred* Prior experience delivering an enterprise segmentation framework in the financial industry preferred* Ability to forecast initiatives and demand in order to develop annual strategic plan* Skill in managing budgets, P&L and resource allocation* Skill in talent development and performance management* Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals* Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image* Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards* Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions* Works with marketing partners and business units to develop appropriate customer insights for marketing briefs* Develops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creative* Conducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clients* Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriate* Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve* Captures and shares lessons learned from projects/campaigns/initiatives to be incorporated in future* Delivers strong marketing communications on strategy, on time, on budget and error free* Develops and maintains an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutions* Delivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)* Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business results* Delivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free* Manages the appropriate use of resources (i.e., people, budget, processes) within area of responsibility* Develops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverables* Actively works to resolve escalated issues and manages changes within the project/program/initiative* Evaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancements* Provides input and works with Marketing Planning to assist in the management of the Marketing calendar* Recognized within TD as an expert within own field of expertise* Provides advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertise* Continuously enhances knowledge and keeps current with leading-edge and emerging strategies, capabilities and/or trends in own field of expertise and competitive landscape and drives innovation throughout the customer experience and insights process* Understands marketing disciplines and how they link together to deliver integrated
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