Senior Brand Manager

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

The Senior Brand Manager is responsible for the development and execution of marketing strategies and annual brand plans that build equity, drive profitable revenue growth and strengthen the brand’s position in the marketplace. This role manages day-to-day brand operations, innovation initiatives and marketing campaigns. This role also partners cross-functionally with sales, R&D, finance and supply chain to deliver sustainable business performance while ensuring the brand remains consumer-centric and competitive.

Key Responsibilities

Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, brand ideation, financial analysis, market research, packaging initiatives, consumer research, KPI development, advertising and one-to-one planning, and retail/shopper marketing

Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events

Develop and distribute strategic brand documents including but not limited to annual plans, P&L statements, Quarterly Brand Assessments, and brand standards

Translate consumer insights into strategies that strengthen brand equity and drive demand

Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests and revisions

Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration and tradeshow planning, and marketing technology optimization

Partner with Supply Chain to facilitate production forecasting and manufacturing alignment

Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing campaigns through strategic briefing, project prioritization and sound decision-making

Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement and sales/production forecasting

Provide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailers

Direct all brand initiatives and communications at the corporate level and act as a primary information source for the broader organization in relation to their brand portfolio

Qualifications

Bachelor’s degree in Business Administration, Marketing, or related field; MBA Preferred

5-7 years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics

Brand management experience in CPG industry

High level of understanding of brand-level P&Ls and financial reports

Proven strategic planning and creative concepting skills; demonstrated critical thinking, analytical and problem-solving capabilities

Established capabilities in leading cross-functional teams

Experience in formulating, executing and analyzing omnichannel consumer marketing campaigns

Exceptional time management and organizational skills. Ability to handle multiple projects effectively

High-level written and verbal communication skills. Strong presentation and public speaking capabilities

Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively

Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management

Proficient in MS Office (Excel, PowerPoint, Outlook & Word)

Travel: Up to 20%

What We Offer

Base salary and bonus program

Medical, dental, vision, life insurance effective on date of hire

Generous 401(k) Plan

Defined Contribution Plan

Paid vacation and paid holidays

Email: All official emails will come from an @Swisher.com address

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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