Creative Marketing Manager (Meta focus) - Storyby

What To Know About SKELAR SKELAR is a venture builder—in other words, a company that builds companies. With us, founders create consumer businesses that become leaders in global markets EdTech, Mental Health, Petcare, FashionTech, and others.
Skelar employees build tech products that win awards from Product Hunt, The Webby Awards, and receive thousands of positive reviews on TrustPilot. Overall, the tech products of our businesses are used by 10+ million people worldwide. All thanks to strong teams, because our specialists are the key value of SKELAR.
For professional realization, we have created an environment with expertise and unlimited opportunities—and we are looking for those who seek challenges.
We Are Now Looking For A Creative Marketing Manager In Storyby Storyby is an entertainment tech company that turns original ideas into stories in novels, vertical films, and immersive audiobooks. More than 10 million people worldwide read, watch, and listen to our content.
In the Storyby ecosystem, there are three products:
DramaShorts —streaming vertical cinema with 1 million fans monthly (own production in Europe and the USA)

AlphaNovel —a platform for novels and immersive audiobooks with a library of more than 20,000 works

StorybyWriter —publishing platform for more than 25,000 authors. The strongest stories are adapted for DramaShort

We are looking for someone who will turn our bestsellers into viral advertising strategies and lead the creative development of AlphaNovel in Meta.
Your work will be based not on standard marketing pains, but on a deep understanding of the content: you will analyze our top novels as separate products, developing a unique visual strategy for each one that will ensure a stable success rate of creatives.
Joining the team now means:
Being a strategic owner of the direction: you will have full carte blanche to develop the Meta channel, where your decisions will directly impact business scaling and budgets

Working on a large scale: you will own the Meta source for a product with more than a 6-million audience and help us massively scale budgets

Working in a zone of constant creative drive: your product is constantly updated. Instead of promoting one feature, you will work weekly with new plots, genres, and emotional hooks

Influencing a top product: AlphaNovel is in the TOP-3 for recognizability in its niche, and you will have a direct impact on its strategic development in Meta

Your responsibilities will include:
Building a creative strategy: analyzing content (books, novels), identifying growth points for Meta/Web, and forming a systematic vision for marketing

Full cycle of creative creation: from daily idea generation and script writing to setting requirements for designers and monitoring execution

Analytics and hypotheses: deep analysis of our own launches and performance of individual titles. You must understand why one book "flies" and another does not

Managing the "creative factory": systematizing brainstorms, prioritizing backlog ideas, and ensuring the necessary capacity for large budgets

Cross-functional interaction: close work with the Growth Manager, media buyers, and designers for quick implementation of insights

What is important to us:
Experience in performance marketing: you clearly know what CPA, CTR, and success rate are, and you can manage these metrics through creativity

Analytical and strategic thinking: the ability to see the system behind chaotic actions and build plans based on numbers

Autonomy and ownership: we are looking for someone who makes decisions and takes responsibility for the Meta area

English (B2): ability to work with English-speaking content

Adaptability: we grow quickly, so the strategy can adapt on the fly—it is important to maintain focus

It will be an advantage:
Experience in building or mentoring a team

Love for storytelling

Experience in creative writing: ability to create texts that hook from the first second

At SKELAR, we have built an environment for professional self-realization:
SKELAR Platform . This is the operational core of the venture builder, which helps founders quickly go from zero to one. Thus, business teams focus on the product—and 10+ teams in the Platform cover functions Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and others.

Networking and knowledge sharing as part of the culture. Among our colleagues are co-founders who have launched more than one business, as well as the strongest specialists in the market. So we have access to the necessary expertise at our fingertips.

Exclusive domain education. We have created our own training programs for teammates to choose from—from a 2-month school for novice managers to intensive courses on AI and professional clubs on development, product management, etc.

Influence on systemic support for Ukraine. We have the SKELAR foundation, which was created by the SKELAR team itself—and thanks to each employee, we implement important social projects. For example, we founded the first accelerator in Europe for veterans and are forming a state-level support platform for veterans.

Ecosystem for productive work. Spaces have been created for SKELAR employees that inspire results—with their own gym, rock wall, green zones Bali, and libraries. In spaces where service, safety, and comfort are synchronized with the pace of team growth, we get a wow experience and work more effectively.

We will tell you more at our meeting-get-to-know-you.
We invite you to build the next big everything at SKELAR together!