Communications Manager

Job Overview
We’re looking for someone who loves the whole game. You’ll shape the College of Professional Studies’ voice across every channel—social, web, email, and beyond—and see your work translate directly into growth across its various departments. Reporting to the Executive Director of Administration & Strategy, you’ll lead a talented team of three and bring your own creative firepower to the table. Strategy, copy, design, web—you’ve got range, and you actually enjoy using it. This role is for the person who gets restless handing things off and would rather just make it great themselves. You’ll collaborate with your team on the big picture and jump in on the craft when inspiration strikes or when the deadline calls. Either way, you’ll see your fingerprints on everything. You’ll bring a track record of doing this stuff well, ideally in higher ed; we care more about results than résumés. Grown an audience? Moved the needle on enrollment? Turned a quiet brand into something people actually pay attention to?

Pay Range: $70,000 - $77,000

Hours: Standard University business hours – 8:30 am – 5:00 pm (academic year), 8:00 am – 4:30 pm (summer). Hours may vary based on operational needs.

Responsibilities

Design print, digital, and web products with a focus on accessibility and adherence to brand guidelines.

Oversee the college’s social media strategy and leverage it to grow awareness and enrollments across all departments.

Create digital and print assets for marketing collateral, email newsletters, blog posts, social media posts, event displays, and other College needs.

Lead creative development of projects, present creative concepts to internal and external stakeholders, and manage projects from conception through production while adhering to established brand standards.

Assist with everyday projects, print collateral, landing page designs, site graphics, social media graphics, brand assets, and digital marketing collateral.

Follow established university brand standards, governance, and approaches.

Review and approve ads and other marketing assets submitted by vendors and partners to ensure brand alignment prior to publication or distribution.

Maintain a campus presence to attend and support college events, capture photography and video, craft platform‑specific content for distribution to online channels and social media platforms to increase web traffic, SEO/GEO, and leads.

Execute on article and email content, digital ads, SEO/SEM work, and other content delivery systems.

Monitor content outcomes using Google Analytics and email analytics.

Draft and manage communications supporting workforce development and partnership programs, write and distribute press releases announcing new and expanded partnerships, program launches, and workforce development initiatives.

Develop proposals, program briefs, one‑pagers, and fact sheets for use in partner outreach and cultivation.

Create event communications including invitations, programs, signage, and post‑event recaps for partner‑facing events and convenings.

Produce partner newsletters and stakeholder updates highlighting program outcomes, enrollment milestones, and college impact.

Support executive talking points, presentation content, and program summaries related to workforce and partnership programming.

Develop and maintain the institution’s website and manage the site’s content.

Design and develop website pages, landing pages, email templates.

Ensure the site functionality combined with look and feel is consistent with style guide as well as WCAG 2.0 AAA compliant.

Collaborate with Syracuse University Central Marketing and Central Communications.

Work with the university editorial calendar and coordinate content consistent with the established content strategy and university brand approach.

Support the Division’s media relations team’s earned media strategy.

Work with the media relations team to identify newsworthy pitch angles, liaise to schedule interviews, and bring opportunities to completion.

Create and share stories about the College of Professional Studies and the accomplishments of faculty, staff, students and alumni worldwide in coordination with the Division’s content and communications teams.

Qualifications – Education and Experience

Minimum of 5 years of experience in marketing, communications, or a closely related field, with demonstrated success managing multiple projects simultaneously in a fast‑paced environment with quick turnarounds.

Must be a skilled multitasker capable of prioritizing competing deadlines while maintaining quality and accuracy.

Experience directly managing a team of marketing and communications professionals; a proven track record of mentoring, delegating, and developing communicators is essential.

Skills and Knowledge

Proficiency in WordPress, Adobe Creative Suite, social media management tools, Power BI, and Google Analytics.

EEO Statement
Syracuse University is an equal‑opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

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