Social Media and Partnerships Specialist

TheSocial Media& Brand PartnershipsLeadleads the development and execution of social-first content and strategic brand partnerships that drive cultural relevance, engagement, and brand growth. This role sits at the intersection of content, community, and collaboration—leadingsocial storytelling across platforms whileidentifyingand managing partnerships that authentically extend the brand.

The ideal candidate is equal parts strategist and executor, with a strong point of view on brand voice, creator culture, and partnerships that deliver both impact and credibility.

Key Responsibilities
Social Media Execution & Content Management

Execute the social media content strategy across priority platforms, ensuring consistency in brand voice, tone, and visual identity

Manageday‑to‑day social operations, including content calendars, posting, and coordination with creative and agency partners

Support social storytelling for campaigns, product launches, tentpole moments, and evergreen content

Work cross‑functionally with agencies, content teams, paid media, PR, and brand teams to ensure aligned execution across channels

Monitor trends, platform updates, and cultural moments to inform content recommendations

Brand Partnerships & Activations

Support and manage select brand partnerships that align with brand values and marketing objectives

Coordinate partnership execution, including social content development, timelines, approvals, and publishing

Act as a day‑to‑day liaison between internal stakeholders and external partners

Ensure all partnership content and activations adhere to brand guidelines and campaign goals

Creator & Influencer Support

Initiate and execute creator and influencer collaborations tied to social and partnership initiatives

Lead briefing materials, content reviews, and oversee asset delivery

Along with agency partners, track creator content performance and support reporting and optimization

Performance Tracking & Optimization

Monitor social performance metrics including engagement, reach, and audience growth

Compile performance recaps and insights to share with internal teams

Use learnings to optimize future content and partnership execution

Agency & Workflow Management

Support the management of agency partners and content workflows

Ensure deliverables are on‑brief, on‑brand, and delivered on time

Assist with budget tracking and project coordination

Basic Qualifications

Bachelor's degree in Marketing, Communications, or a related field

3 + years of experience in social media, digital marketing, brand marketing, or partnerships

Experience working with agencies or external partners

Strong understanding of social platforms, content formats, and creator culture

Experience supporting or executing brand partnerships or influencer activations

Excellent organizational skills and ability to manage multiple projects simultaneously

Strong written and verbal communication skills

Preferred Qualifications

Hands‑on experience managing social media platforms for a brand or organization

Familiarity with social analytics tools and performance reporting

Passion for brand storytelling and digital culture

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