Executive Director, Marketing

Overview The Executive Director, Marketing will lead and manage many of the day to day activities of the Marketing Team focused on appropriate brand development ensuring commercial success across all channels of promotion for XCOPRI
Directly responsible for all HCP personal, patient, non-personal and omnichannel marketing
Plays a key role in developing and implementing effective plans in order to maximize commercial success
Provides day to day marketing leadership across the extended brand teams and within various cross-functional teams
Responsible for helping to create, review, and maintain the brand strategy for XCOPRI
Responsible for aligning core tactics to overall brand and corporate strategy and ensuring execution of these tactics across the Team
Ensures optimization of XCOPRI and achievement of business foreacasts
Leads the strategic planning process for XCOPRI as well as particpates in the lifecycle planning for the brand
Responsibilities Day to day management of Marketing team in all functions
Ensures Marketing team is executing against brand sales targets in collaboration with Sales and other Marketing and Commercial leadership team members
Oversees the development of HCP, Patient (including TV and digital DTC), and Omnichannel personal and non-personal promotional materials within the Marketing Department
Ensures alignment of brand positioning, segmentation, messaging, and overall objectives across the organization
Works closely with field sales leadership to ensure marketing programs that are developed strongly support their direct and indirect needs and drive appropriate Return on Investment (ROI)
Helps to lead Marketing team to develop and execute Marketing-specific growth projects to achieve above plan targets
Utilize analytics to align and drive brand resources toward key brand segments
Utilize market research insights to drive performance
Helps with oversight of marketing budget
Understand and comply with legal, regulatory, and compliance requirements
Supervisory Responsibilities: Executive Director, Marketing will have a team of marketing direct reports including:
2 Directors of Marketing
3 Associate Directors of Marketing
Qualifications Education Preferred:
Bachelor’s degree or equivalent experience required
MBA preferred
Work Experience:
Minimum of 15 years of progressive experience working in a Pharmaceutical and/or Medical Device environment including some Sales Leadership experience
Minimum of 12 years previous successful experience in a Marketing role with significant leadership responsibility
5 years’ experience as a Marketing Team Lead is preferred
Previous successful experience leading the launch of a pharmaceutical product and/or pharmaceutical indication (line extension) in a competitive market
Previous experience leading HCP and patient marketing initiatives.
Previous successful experience in strategic planning, KOL development, and partnering with medical associations
Experience leading successful omnichannel/digital programs.Previous experience in developing and successfully executing DTC marketing campaigns
Experience managing multiple agencies and managing a multi-million dollar marketing budget.
Demonstrated track record of strong collaboration with cross-functional partners
An equivalent combination of education and experience may be considered
Other:
Work is typically performed in an office environment
Amount of travel will fluctuate based on business needs but could be as high as business needs
May be required to routinely lift items ~25 pounds
Sitting or standing for long periods of time
Understanding of the dynamics associated with the marketing and sales of a prescription epilepsy product in today’s retail marketplace
Experience in working with cross functional teams such as Commercial Operations, Sales, Managed Markets, Market Development, Sales Training, Medical Affairs, Finance, CMC, etc.
Excellent oral, written and presentation skills
Strong interpersonal skills and the ability to lead without authority
Strong analytical skills and proven strategic ability to succeed in a fast paced, entrepreneurial environment
Ability to foster team cohesion and demonstrate ability to work effectively in a fast-paced matrix environment
Ability to work both internally and externally with technical and medical experts

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