Marketing Content Specialist

The Marketing Content Specialist develops compelling written and digital content that supports storytelling, SEO performance, and lead generation across multiple senior living communities (15–20 brands). This role focuses on blogs, website content, thought leadership, and online presence management, ensuring each community’s story is communicated clearly, consistently, and authentically.

What You’ll Do
Content Development

Write and edit blog articles, website content, and marketing copy

Conduct interviews with community leaders, residents, families, and corporate teams

Develop stories, testimonials, and educational content

Maintain a content calendar aligned with campaigns and seasonal initiatives

Refresh and optimize existing content to maintain relevance

SEO & Digital Content Support

Conduct basic keyword research to inform content topics

Optimize content for search visibility and user engagement

Collaborate with digital partners on performance insights

Online Listings & Reputation Support

Maintain accurate business listings across directories (Google, Yelp)

Monitor reviews and engagement trends

Coordinate with communities on updates and improvements

Analytics & Reporting

Track content performance indicators (traffic, engagement, conversions)

Provide recommendations to improve effectiveness

Secondary / Backup Responsibilities

Assist with social media copywriting and campaign support

Help coordinate community content submissions

Provide backup support for social posting during peak periods

Support content generation and blog development for the LCS website

What We’re Looking For

Bachelor’s degree in Marketing, Communications, Journalism, or related field or equivalent experience required

2 - 4 years of experience in content marketing, communications, or digital marketing or other applicable professional experience

Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills

Exceptional writing and editing skills

Ability to translate complex topics into engaging content

Understanding of SEO principles and digital content strategy

Strong focus on customer service

Analytical skills for use in evaluating metrics and data related to performance of marketing efforts

Experience managing social media crises and protecting brand reputation

Proficiency in Office 365

Excellent project management skills

Benefits
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.

Additional Information

Travel frequency: 10-25%

Estimated Salary: $57,000 - $71,000

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.

LCS IS AN EQUAL OPPORTUNITY EMPLOYER.

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