Senior Creative Strategist

Overview
The Senior, Creative Strategist develops insight‑led, creator‑first creative ideas that connect culture, creators, and data to real business results across key clients and Publicis Groupe partnerships. This role turns audience, category, and platform insights into clear and compelling creative thinking that supports proposals, briefs, and campaign narratives.

Working within the Creative Strategy team, the Senior, Creative Strategist shapes storytelling that is culturally relevant, strategically grounded, and reflective of client goals. They collaborate closely with Strategy, Creator Partnerships, Campaign, and Design teams to bring ideas to life and ensure creative alignment throughout the process. The Senior, Creative Strategist contributes to concept development, supports the writing of influencer briefs, and plays a key role in crafting polished recommendations for internal and client review.

Responsibilities

Lead creative ideation and concept development across key clients and Publicis Groupe partnerships.

Translate data, audience insights, and brand strategy into compliant, culturally relevant creative ideas.

Write and refine influencer briefs that inspire creators while maintaining brand clarity and regulatory alignment.

Collaborate with Strategy, Creator Partnerships, Campaign, and Design teams to ensure creative alignment and executional excellence.

Deliver polished, insight‑backed proposals for Associate Director review and support client presentations.

Provide mentorship to Creative Strategists, guiding storytelling structure, framework application, and idea development.

Manage timelines, communicate risks, and support workflow efficiency in partnership with Creative Operations.

Stay current on creator, category, and platform trends to inform new creative approaches and innovation.

Qualifications

4+ years in creative strategy, brand storytelling, or influencer/creator marketing.

Strong background in developing integrated, data‑informed creative concepts.

Proven ability to support client proposals and contribute to cross‑functional collaboration.

Excellent presentation and storytelling skills, both visual and verbal.

Deep understanding of social platforms, creator culture, and audience behavior.

Experience coaching or mentoring peers in a collaborative team environment.

Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

EEO & Accommodations
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation
Compensation Range: $85,000 - $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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