Director, Media Strategy & Planning

Director, Media Strategy & Planning First Horizon is seeking a Director of Media Strategy & Activation to lead the evolution of our media function into a modern, strategic, and integrated media engine. This role will serve as the internal leader for media strategy, responsible for translating business objectives into clear, full-funnel media plans that drive both brand impact and business outcomes. The Director will partner closely with our media agency of record to co-develop media strategies, ensuring a strong point of view, clear direction, and alignment across all stakeholders.
Key Responsibilities Media Strategy & Integrated Planning
Agency Leadership & Governance
Cross-Functional Leadership & Integration
Audience & Data Strategy
Performance, Measurement & Optimization
Media Operations & Execution Oversight
Strategic Leadership & Role Scope
Qualifications
8–12+ years of experience in media strategy, connections planning, or integrated marketing
Experience working in or closely with agency partners (agency or hybrid background preferred)
Strong understanding of the broader marketing ecosystem, including how media, content, creative, digital experience, CRM, and data work together
Strong understanding of full-funnel media strategy, including both brand and performance marketing
Proven ability to think strategically across channels, audiences, and customer journeys
Experience partnering with analytics, data, and martech teams
Strong communication and stakeholder management skills
Ability to operate in a cross-functional, matrixed environment
Familiarity with the evolving media landscape, including AI, search (SEO/GEO), and data/privacy changes
What Success Looks Like
Clear connection between media performance and business outcomes
Strong internal POV and leadership presence that reduces reliance on external partners for direction
Media transitions from a reactive, executional function to a proactive, strategic capability
Clear and consistent media strategy and direction across campaigns and initiatives
Strong, effective partnership with agencies
Improved alignment across media, content, social, and digital experience
A defined and repeatable test-and-learn culture
More effective use of audience data and targeting
Greater clarity in measurement, performance, and optimization