Influencer Marketing Manager

Himalaya is seeking an Influencer Marketing Manager to build and lead our influencer strategy, driving impactful partnerships that amplify our brand voice and connect with our community in an authentic way.

The person who is right for this role is someone who has rolled up their sleeves and had proven success building creator partnerships as measured by output, engagement, and revenue growth.

You will own how creator content translates into measurable growth—driving conversion, content velocity, and revenue across the Himalaya portfolio.

This role will also oversee the development and execution of scalable gifting, seeding and ambassador programs to drive both awareness and long-term brand advocacy.

This is a high-impact role with a meaningful opportunity to shape the future of the organization.

Key Responsibilities

Own influencer marketing as a performance-driven channel, accountable for engagement, traffic, and contribution to conversion

Develop and execute a full-funnel, comprehensive influencer strategy across organic, affiliate, and paid channels, with clear segmentation across creator tiers (nano, micro, mid-tier, macro)

Drive performance through data, tracking KPIs, optimizing partnerships, and scaling high-performing creators

Build and scale a repeatable pipeline of high-quality content for use across platforms

Source and deliver high-performing UGC for paid media ad creative, ensuring continuous testing and optimization

Oversee all creator and UGC placements, ensuring consistent brand storytelling across channels

Generate and adapt creator content for Amazon PDP (video, image, A+), ensuring creator content improves conversion and supports ongoing optimization

Own end-to-end campaign execution, including brief development, timeline management, content review/approval and performance measurement

Build a core community of repeat creators and long-term partnerships

Concept and execute influencer-led experiences (events, trips, previews, seeding moments) that drive both brand heat and measurable impact

Own the operational execution of creator programs, including kit assembly, packaging and shipping coordination to ensure timely delivery

Stay deeply tapped into popular culture, digital trends, and platform evolution to inform strategy and talent selection

Ensure creator programs are fully integrated into broader social, brand and growth marketing strategies to maximize impact across all channels

Collaborate cross-functionally with Brand, Creative, and other Growth Marketing teams to ensure cohesive execution across all touchpoints

Qualifications Experience

4–6+ years of experience in influencer marketing, talent partnerships, or social strategy within consumer products, ideally natural products, supplements and/or personal care.

Proven experience owning influencer as a measurable, revenue-driving channel

Demonstrated success scaling creator content-driven growth strategies

Proficiency in Meta, TikTok and Amazon creator ecosystems

Experience managing gifting/seeding programs, ambassador communities, and/or high volume creator outreach at scale

Experience leading influencer events, community building, or experiential activations

Deep understanding of UGC and how it translates into high-performing paid media

Experience negotiating directly with agents and managing contracts end-to-end

Demonstrated use of

AI tools to improve speed, output, and decision-making

Familiarity with Amazon Creator Connections is a plus

Skills

Understanding of the

creator ecosystem , including how to

source, scale, and monetize creator relationships

through affiliate, UGC, and paid amplification models

Excellent

cross-functional leadership

and communication skills

Strong operational and project management

skills to manage logistics, timelines and execution across multiple creator initiatives simultaneously

Strong

cultural awareness

with a sharp eye for emerging talent and trends across platforms

Strong

analytical mindset

with ability to connect data to strategy

Entrepreneurial

with

bias toward action , experimentation and ability to chart a course vs. follow one. Must be comfortable with ambiguity and figuring out how to add value in business situations with no existing process or solution, as well as to

discern priorities without supervision.

Ability and willingness to operate at both

strategic and hands‑on

levels

Ability to be highly

effective working with a remote team

and having only periodic in-person contact with leadership

Understanding of

conversion optimization

and how to scale revenue through iterative testing, rapid experimentation, and continuous optimization across channels

Understanding of

paid social media

(e.g., Meta, TikTok) as a growth lever, including campaign management, CAC/ROAS optimization, and scaling high-performing creative

Travel Requirements
Must be willing to travel regularly (normally quarterly) to headquarters in Sugar Land, TX, as well as travel periodically to attend industry events and to support vendor/customer meetings

#J-18808-Ljbffr