CRM Senior Marketing Manager (SFMC) - Workforce Health Solutions

Job Description

The Quest Diagnostics unified marketing organization is a broad and dynamic team that values innovation, communication, and collaboration as we strive to deliver the best-in-class marketing for our company and ultimately our customers. We deliver value through market-based, customer-centric, and clinical and non-clinical solution marketing teams focused on Patients, Physicians, Health Systems, Health Plans, Employers, and Life Sciences. Our marketing enabling functions include teams focused on brand, digital, marketing operations, and communications.

The CRM Senior Marketing Manageris responsible for the member engagement strategy and development of transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud to support the Workforce Health Solutions business goals in member acquisition and member participation. The CRM Senior Marketing Manager will collaborate closely with internal teams to support the execution of email campaigns and operations. This role will support Quest's Workforce Health Solutions business and be part of the Consumer Marketing team.

This is a remote work opportunity.

Responsibilities

Own the member engagement strategy for Quest's Workforce Health Solutions business, working cross-functionally to develop and execute campaigns that drive employee participation in Workforce Health Solutions' wellness programs
Take a hands-on role in building, testing, and executing email journeys and campaigns in Salesforce Marketing Cloud to deliver multi-touch communications
Coordinate with internal stakeholders and agency partner(s) on key deliverables and milestones in the end-to-end email campaign development and deployment process, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans
Support transactional SMS campaigns in Salesforce Marketing Cloud
Prepare and manage data extensions to structure and store data effectively within SFMC
Use data to segment audiences for targeted and personalized marketing efforts
Knowledge of CRM best practices and CAN-SPAM compliance laws
Participate in the team's day-to-day CRM team protocols and maintain the CRM campaign calendar
Collaborate cross-functionally to plan and strategize content creation
Proofread, edit, and fact-check content to ensure communications are accurate and compelling, that disclaimers are correct, and that brand guidelines have been followed
Facilitate the internal review and approval process for emails and SMS, and ensure feedback is implemented
Test and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly
Assist with A/B testing of communications
Keep documentation up to date with changes in email / SMS content
Provide reporting and insights to peers and business leaders
Qualifications

Required Work Experience: 5+ years of experience with Salesforce Marketing Cloud
Preferred Work Experience: Healthcare industry experience would be a bonus
Completion of the Salesforce Marketing Cloud Email Specialist and Administration Certification
Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization
Capable of working autonomously in a fast-paced environment
Can self-prioritize tasks and context switch as needed
Must be comfortable with a deadline-driven environment
Required Skills: Email marketing and customer journey knowledge
Excellent project management skills, including management of agencies and vendors to ensure execution
Ability to organize, prioritize, and manage multiple tasks with great attention to detail
Superb written communication skills, including drafting content and proofreading
Familiarity with project management tools, preferably Jira
Technical/Job-Specific Knowledge: HTML and CSS knowledge
Hands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and familiarity with Ampscript
SQL querying knowledge
Well-versed in API integration with other platforms

About the Team

Quest Diagnostics honors our service members and encourages veterans to apply.

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.