Marketing Coordinator | Marketing & Communications

Overview

Marketing Coordinator | Marketing & Communications

Bring healthcare stories to life-driving engagement, brand awareness, and community connection.

Work Style:

Hybrid
Location:

Florida Blue Campus - Jacksonville, FL
FTE:

Full-Time (1.0 FTE)

Works under the direction of the AVP, Communications and Marketing, and the Marketing Manager to promote UF Health Jacksonville hospitals, service lines, and primary and specialty care practices.

Develops and executes integrated marketing campaigns across digital and traditional channels. Creates and edits content for newsletters, advertisements, brochures, and web platforms, supporting brand consistency and audience engagement.

Monitors online reputation and analyzes digital performance metrics to inform strategy and optimize campaign

effectiveness. Assists with planning and coordinating events, supporting outreach efforts that enhance visibility and strengthen community relationships.

Responsibilities

Key Responsibilities:
Promotes UF Health hospitals, service lines, and primary and specialty care practices through integrated marketing initiatives
Develops and executes marketing campaigns across print and digital platforms
Writes and edits high-quality content for advertisements, brochures, web, social media, and internal communications
Monitors and evaluates online reputation and brand perception
Analyzes digital performance metrics to assess campaign effectiveness and guide strategy
Plans and executes special events and promotional activities
Assists leadership in conducting research, developing marketing strategies, and overseeing campaign execution and measurement
Creates content, including copy and basic graphic design, for social media and employee newsletters
Coordinates still photography and video shoots; supports TV, radio, and video interviews by developing outlines and scripts
Assists in maintaining and updating external website content
Supports departmental planning and sponsorship-related events
Attends staff and management meetings as requested
Acts as a liaison with vendors to support marketing initiatives
Serves as an ambassador of the organization, representing UF Health professionally
Performs other duties as assigned within the scope of the role
Qualifications

Education & Experience:

Bachelor's degree in Marketing, Communications, Journalism, or a related field
3-5 years of experience in marketing or communications
Knowledge of AP Style or journalistic writing standards
Experience in digital marketing, including strategy development, measurement, and reporting
Strong written and verbal communication skills
Demonstrated project management experience supporting marketing initiatives and deliverables
Proficiency in PC systems and software, including Microsoft Word, PowerPoint, Excel, Adobe Acrobat Pro, and project management platforms
Familiarity with office equipment (copier, fax) and basic knowledge of photography equipment and editing software