Marketing Coordinator

Marketing Coordinator
Do you love food, fermentation, and DIY cooking projects? Are you a maker and a savvy marketer with a passion for developing clever campaigns, compelling content, and creative partnerships? Are you equally comfortable jumping into creating and editing assets as you are managing freelancers, deadlines, and deliverables? Do you want to inspire people to make their own beer, cheese, pickles, and even rainbow bagels with our fun and easy-to-use DIY kits?

If so, you might be the perfect fit for our New York-based food startup.

We are FarmSteady and Brooklyn Brew Shop, two sister brands that share a mission to get the world making a wide range of foods and ferments at home. Brooklyn Brew Shop creates seasonally inspired small batch Beer Making Kits, while FarmSteady focuses on baking kits, less boozy fermentation kits (think kombucha, hot sauce, and sauerkraut), as well as an ever-expanding selection of products centered around urban gardening, foraging, and more. Our kits are sold online and through retailers around the world, and we are looking for an enthusiastic Marketing Coordinator to join our small but globally focused team.

You will work closely with the co-founders, creative director, sales, and customer support staff, as well as outside PR agency and freelancers to plan and execute new marketing initiatives to promote our mission, products, and partners.

Our team is split between the Catskills and Brooklyn. This position is open to applicants in the New York City area who can meet for regular team meetups and work 1 to 3 days per week from offices located in Brooklyn.

The Basics

Are a fountain of ideas

Love using data to make quick, informed decisions without getting stuck in the weeds

Are a jack of all trades: You're a solid writer and editor, tech and data savvy and have a discerning eye for photography and design, and what you can't do yourself you can hire and oversee freelancers efficiently

Keep on top of new products, brands, marketing strategies, and ecommerce tools and trends

Have an entrepreneurial mindset: If you don't know something, you make it your mission to figure it out.

Are an ambitious, hardworking self-starter: You have clearly defined goals, develop campaigns quickly and are excited to devise and tackle a lot of different projects

Love farmer's markets, restaurants, breweries, small food producers and makers of all kinds

Brooklyn Brew Shop and FarmSteady align with your passions. As a small team, we're looking for someone who really loves food, fermentation, and wants to grow in this role

The Job

Grow, support and engage a strong community of brewers and makers across the Brooklyn Brew Shop and FarmSteady brands

Create and execute go-to-market product launch strategies

Plan and manage content calendars and asset timelines for multiple email audiences across 2 brands with multiple sales channels including ecommerce and wholesale

Coordinate marketing campaigns across multiple platforms including web content, mass email campaigns, targeted email campaigns, social media, outside partnerships, and press

Further develop email subscriber list segmentation and build rich email flows

Analyze and optimize marketing funnel for maximum growth, from awareness through retention

Create and coordinate platform-specific and cross-platform campaigns and content calendars, promotions, and partnerships

Use data to establish benchmarks and best practices across marketing platforms

Cross-channel strategy: work to create an overarching strategy across channels to drive quality traffic to websites, landing pages, and key pieces of content

Qualifications

Bachelors degree

You have 2-3 years of relevant work or internship experience, preferably with a CPG or food company with an ecommerce presence

You have impeccable writing skills, you can write and edit smart, on-brand copy

You have solid email marketing skills, including segmentation and flows, preferably with Klaviyo

You have proven ability planning and executing e-commerce initiatives, preferably with Shopify

You have excellent time management skills, strong organizational skills and attention to detail

You are extremely self-motivated and able to prioritize and manage workloads for yourself, team members, and outside hires

You have the ability to juggle multiple projects and tasks efficiently

You're happy to jump in, learn new skills and lend a hand where needed

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