Sr. Director of Marketing

Sr. Director Of Marketing

This senior leadership role is responsible for shaping and executing global downstream marketing strategy within a highly regulated medtech environment focused on respiratory care solutions. The position plays a pivotal role in driving demand, adoption, and brand leadership across consumer, healthcare professional, and distribution channels. It requires a strong balance of strategic vision and hands-on execution, with accountability for translating clinical and product value into compelling global campaigns. The role leads cross-functional collaboration with sales, product, medical affairs, and regional teams to ensure consistent and compliant messaging across markets. It also involves building and developing a high-performing marketing organization while scaling global commercial impact. This is a highly visible leadership position with direct influence on patient outcomes, commercial growth, and international brand expansion.
Accountabilities
Lead global downstream marketing strategy across consumer, HCP, and B2B channels, ensuring alignment with brand, clinical positioning, and growth objectives
Translate upstream product strategy into compelling messaging, integrated campaigns, and commercial tools in collaboration with product marketing teams
Drive go-to-market planning for product launches, lifecycle initiatives, and international market expansion efforts
Oversee consumer marketing programs including DTC campaigns, digital marketing, patient education, and brand storytelling initiatives
Lead HCP-focused marketing across pulmonology, sleep medicine, homecare, and healthcare provider networks, including congress support and clinical education
Partner with sales, market access, and regional teams to ensure aligned global execution and commercial effectiveness
Develop scalable sales enablement tools, training materials, and playbooks for global field teams and distribution partners
Build, mentor, and lead a downstream marketing organization of 10+ professionals, fostering a high-performance and growth-oriented culture
Define KPIs, dashboards, and performance frameworks to measure ROI, campaign effectiveness, and business impact
Ensure all marketing initiatives meet global regulatory, legal, and compliance standards
Requirements

12+ years of progressive marketing experience within medtech, medical device, or regulated healthcare industries
Proven success leading both consumer (DTC) and HCP marketing strategies in complex healthcare ecosystems
Strong leadership experience managing and developing marketing teams of 10+ professionals, including managers
Experience operating in global or multi-regional commercial environments
Deep understanding of regulated marketing processes, including medical/legal review and compliance requirements
Strong strategic thinking with ability to operate across executive strategy and hands-on execution
Experience driving product launches, integrated campaigns, and lifecycle marketing initiatives
Strong digital and omnichannel marketing expertise, including performance marketing and CRM strategies
Excellent communication, storytelling, and stakeholder management skills
Ability to collaborate effectively across sales, product, medical affairs, and regional leadership teams
Experience in respiratory care, durable medical equipment, or chronic care markets is highly valued
Benefits

Competitive base salary range: $192,000 – $240,000 USD annually
Eligibility for annual performance-based bonus program
Comprehensive health, dental, and vision insurance coverage
401(k) retirement plan with employer contribution and matching
Generous paid time off, including vacation, sick leave, and paid volunteer time
Employee wellbeing programs supporting work-life balance and personal development
Opportunity to lead global marketing strategy in a mission-driven healthcare organization
Exposure to international markets and high-impact commercial initiatives
Inclusive, performance-oriented culture focused on innovation and patient outcomes